Skale & Egenkapital Consulting

09/09/2026

You may know your company very well.
That does not mean you can see it clearly.

When you are inside a business every day, you know the history, the effort, the compromises and the reasons behind every decision. An investor, buyer or potential partner sees something very different.

They look for value, risk, dependency, scalability, governance, growth potential and what will happen when the founders are no longer holding everything together.
That outside perspective matters.

If you are considering selling your company, bringing in investors, preparing for a merger or acquisition, or simply trying to understand how investible your business really is, you need more than intuition.
You need evidence.

The Investible Business Workshop is designed to help you look at your company through the eyes of the people who may one day invest in it, acquire it or become part of its future.

You will see what strengthens your position, what weakens it, and what should be addressed before an important conversation begins.

Sometimes the most valuable thing you can give your company is a perspective that does not come from inside it.
Before you decide what to do with your business, find out what your business is actually ready for.

Read more and enrol: https://skaleegenkapital.com/the-investible-business/

09/09/2026

$1.75 billion raised. Six months after launch, Quibi announced it was shutting down.

Quibi had experienced leadership, Hollywood talent, serious investors and a very large market.

But a large market is not necessarily your market.
This is one of the questions we explore in Chapter 2 — “Keep the Logo. Find the Customers.” of Nice Logo. Where Are the Customers? https://amzn.eu/d/0fyU2b6L

We often hear:
“Everyone could use this.”
Perhaps. But “everyone” is a terrible place to start looking for customers.

Who specifically has the problem? Where are they? How do they behave today? And are enough of them willing to change what they already do?

The book makes the distinction very clearly: a useful first market segment needs to be specific enough that you can find real people, ask meaningful questions and recognise patterns.

08/09/2026

If you own a small business, try answering these questions without opening your website or presentation.

Who is your customer?
Which problem are you solving for them?
Why would they spend money solving it?
Why would they buy from you?
How will they find you?

The exercise takes a few minutes.
The answers can save time and money for the company.
That distinction sits at the heart of "Nice Logo. Where Are the Customers"
Kindle edition:
https://amzn.eu/d/06Zt26BL

08/09/2026

Sometimes read a book, have a conversation is a good way to make things smooth and right.

Read > https://amzn.eu/d/09IhCBNg

05/09/2026

Many parts of "Nice Logo. Where Are the Customers?" began with real conversations.

A founder struggling to find customers.

A company concentrating heavily on the product while sales remained almost accidental.

Someone spending money in places that felt important without knowing whether customers cared about them.

And, of course, our own experience of building a business.

Marcelo and I started asking ourselves which lessons would have been useful to have collected in one place when the journey began.

That became the book.

https://amzn.eu/d/06Zt26BL

02/09/2026

When people start a company, they naturally spend a great deal of time thinking about what they are going to sell.

The product becomes familiar. Every detail has a history. You know why something was designed in a particular way and how much work went into creating it.
Customers arrive without that history.

They simply decide whether what they see is useful enough, clear enough and valuable enough to deserve their money.

That difference fascinates us.

It is also one of the reasons Marcelo and I wrote Nice Logo. Where Are the Customers?

The Kindle edition is here:
https://amzn.eu/d/06Zt26BL

31/08/2026

Marcelo and I have written a book together. Yes, together - incredible, no?
And somehow, after all the writing, discussions, corrections, disagreements, coffee and the inevitable question of whether one more change was really necessary, it is now on Amazon.

It is called: Nice Logo. Where Are the Customers?

The title reflects a situation we know very well. Someone creates a business. There is enthusiasm, an idea, perhaps a very good product, a website and, naturally, a logo.

Then comes the question that eventually matters to every business.
Where are the customers?

We wrote the book for entrepreneurs, start-ups and small business owners who are trying to turn an idea into something commercially sustainable.

The Kindle edition is available now:
https://amzn.eu/d/06Zt26BL

And yes, Marcelo and I are already experiencing the peculiar feeling of seeing our own book sitting on Amazon.

Nice Logo. Where Are the Customers?: A plain guide to building a business people actually buy from. (The Nice Business Series Book 1)

27/08/2026

On Monday, 31 August, Nice Logo! Where Are the Customers? will finally be out.

We wrote it for founders, small business owners and anyone trying to turn an idea into a business that works in the real world, finds customers and can grow when the time is right.

It is practical by design. In fact, it is almost a recipe book for building a business: understand the problem, find the right customers, speak to them, shape the offer, work out the price, sell, deliver, learn and improve.

Because an idea can be exciting, the logo can be lovely, and the website can look wonderful. At some point, though, somebody still has to buy something.

That is where the business begins.

Nice Logo. Where Are the Customers?: A plain guide to building a business people actually buy from. (The Nice Business Series Book 1)

11/05/2026

A company can look busy and still be stuck.

People are working.
Meetings are happening.
The numbers may even look acceptable.

But there is one question that changes everything:

“What is the next decision?”

If nobody can answer clearly, the problem is usually not effort.
It is structure.

Many companies do not slow down because of lack of activity.
They slow down because priorities, trade-offs, and ownership are not clear enough to move decisively.

The first step is rarely “more strategy.”
It is making one important decision visible, structured, and actionable.

Start with one decision. https://skaleegenkapital.com/decision-readiness-skale-egenkapital-2/

29/04/2026

Our Newsletter if Out. AI is the focus.

https://www.linkedin.com/pulse/infrastructure-argument-why-ai-power-shift-just-productivity-b4zle/?trackingId=DMOPpnYN%2BDJQXJkgiHWvYA%3D%3D