Overtone

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Overtone Overtone is a design studio. We craft brand identities, digital products and bespoke typefaces that make people listen.

We’re partnering with clients across various industries to create or evolve strong visual brands, digital experiences and bespoke typefaces. We’re driven by strategic thinking and a deep expertise in design and visual craftsmanship.

Den Gamle ByVisual identityTaking an evolutionary approach, we have designed a new visual identity for Den Gamle By – ro...
14/10/2026

Den Gamle By
Visual identity

Taking an evolutionary approach, we have designed a new visual identity for Den Gamle By – rooted in its past and designed for today.

Rather than starting over, we built on what was already there, refining the existing logomark and evolving its distinctive lettering into a new typeface inspired by historic Danish lettering traditions found throughout the museum. As Den Gamle By is experienced in many different ways – from signs and physical surroundings in the historic streets to campaigns, social media and digital platforms – the design system is flexible, bringing together typography, colour, imagery, pictograms, graphic frames and layout principles to create a coherent visual language with room for variation across formats and contexts.

A massive thank you to the entire DGB team for the great collaboration and for the trust.

Developed in collaboration with Rasmus Thomsen, Frederik Øst and the team at Den Gamle By.

Client: Den Gamle By
Design: Overtone®

Den Gamle ByVisual identityTaking an evolutionary approach, we have designed a new visual identity for Den Gamle By – ro...
12/10/2026

Den Gamle By
Visual identity

Taking an evolutionary approach, we have designed a new visual identity for Den Gamle By – rooted in its past and designed for today.

Rather than starting over, we built on what was already there, refining the existing logomark and evolving its distinctive lettering into a new typeface inspired by historic Danish lettering traditions found throughout the museum. As Den Gamle By is experienced in many different ways – from signs and physical surroundings in the historic streets to campaigns, social media and digital platforms – the design system is flexible, bringing together typography, colour, imagery, pictograms, graphic frames and layout principles to create a coherent visual language with room for variation across formats and contexts.

A massive thank you to the entire DGB team for the great collaboration and for the trust.

Developed in collaboration with Rasmus Thomsen, Frederik Øst and the team at Den Gamle By.

Client: Den Gamle By
Design: Overtone®

11/09/2026

Our annual hike 🖤

10/07/2026

OOO – Happy Holidays! 
️
The Overtone team is officially out of office for the next three weeks. Time to slow down, and enjoy the summer. 

Wishing everyone a great summer - see you in august!

10/07/2026

1:1 Landskab
Visual Identity

1:1 Landskab’s visual identity draws from the principles that define the studio’s approach to landscape architecture. The logo is inspired by the meeting between structure and nature. Like a carefully planned planting that gradually evolves into something freer over time, it reflects the relationship between order and growth.

Building on this principle, the identity balances precision with softness, and structure with movement, creating an expression that feels timeless, honest and dynamic.

Developed in close collaboration with the 1:1 team, the project was shaped by the studio’s thorough brand strategy work, leading to valuable conversations and shared reflections that strengthened both the process and the final outcome.

A sincere thank you to the entire 1:1 team for the trust and inspiring collaboration.

Client:
Design: .dk

1:1 LandskabVisual Identity1:1 Landskab’s visual identity draws from the principles that define the studio’s approach to...
09/07/2026

1:1 Landskab
Visual Identity

1:1 Landskab’s visual identity draws from the principles that define the studio’s approach to landscape architecture. The logo is inspired by the meeting between structure and nature. Like a carefully planned planting that gradually evolves into something freer over time, it reflects the relationship between order and growth.

Building on this principle, the identity balances precision with softness, and structure with movement, creating an expression that feels timeless, honest and dynamic.

Developed in close collaboration with the 1:1 team, the project was shaped by the studio’s thorough brand strategy work, leading to valuable conversations and shared reflections that strengthened both the process and the final outcome.

A sincere thank you to the entire 1:1 team for the trust and inspiring collaboration.

Client: 1:1 landskab
Design: Overtone® Overtone®

We have been shortlisted for this year’s CCA → Type Design for DR – Danmarks Radio.
Since 2019, we have been working on ...
29/04/2026

We have been shortlisted for this year’s CCA → Type Design for DR – Danmarks Radio.

Since 2019, we have been working on DR’s bespoke type family, DR Publik.
Rounded is the newest extension of the superfamily. It moves from elegant and refined in the lighter weights to softer, fuller, and more playful in the heaviest. 

Thanks to DR for the trust and for a great collaboration — we look forward to following it through to the grand final!

17/03/2026

Kunsthal Spritten (KS)
Visual Identity - Website - Brand Strategy

Kunsthal Spritten marks a new chapter in the history of De Danske Spritfabrikker. As the former distillery transforms into a thriving kunsthal, its redesigned visual identity and website reflect this evolution — bridging industrial heritage with a contemporary cultural vision.

With the redesigned website, Kunsthal Spritten prioritizes clarity, usability, and conscious design choices. An integrated eco-mode further reduces the site’s environmental footprint, reflecting a commitment to responsible transformation — both architecturally and digitally.

Explore more at https://kunsthalspritten.dk/

Client:
Design: .dk
Development:

All rights to the artworks displayed are owned by their respective artists.

Kunsthal Spritten (KS)Visual Identity - Website - Brand StrategyKunsthal Spritten marks a new chapter in the history of ...
09/03/2026

Kunsthal Spritten (KS)
Visual Identity - Website - Brand Strategy

Kunsthal Spritten marks a new chapter in the history of De Danske Spritfabrikker. As the former distillery transforms into a thriving kunsthal, its redesigned visual identity and website reflect this evolution — bridging industrial heritage with a contemporary cultural vision.

With the redesigned website, Kunsthal Spritten prioritizes clarity, usability, and conscious design choices. An integrated eco-mode further reduces the site’s environmental footprint, reflecting a commitment to responsible transformation — both architecturally and digitally.

Explore more at https://kunsthalspritten.dk/

Client:
Design: .dk
Development:

All rights to the artworks displayed are owned by their respective artists.

Adresse

Havnegade 4, 5
Aarhus
8000

Åbningstider

Mandag 08:30 - 17:00
Tirsdag 08:30 - 17:00
Onsdag 08:30 - 17:00
Torsdag 08:30 - 17:00
Fredag 08:30 - 16:00

Telefon

+4570225522

Website

Underretninger

Bliv den første, der får besked: Vi sender dig en e-mail, når Overtone offentliggør nyheder og tilbud. Din e-mailadresse bliver ikke brugt til andre formål, og du kan til enhver tid afmelde dig.

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