IMPACT Commerce

IMPACT Commerce Helping ambitious B2B and B2C brands grow through smarter digital transformation, end-to-end.

Behind every insight in the Omnichannel Index lies an extraordinary amount of groundwork – and this year has been no exc...
18/03/2026

Behind every insight in the Omnichannel Index lies an extraordinary amount of groundwork – and this year has been no exception 🐝

Over the past months, we’ve travelled across the Nordics and Benelux, conducting extensive mystery shopping across 74 touchpoints in the customer journey of 370+ brands and retailers.

Hundreds of store visits.
Countless online journeys.
Meticulous documentation, scoring and validation.
..and occasionally sprinting from a remote store because the bus only runs once an hour.

Now the next phase begins.

We’re deep in the data, currently analysing, benchmarking and identifying:
👉 The top performers
👉 Emerging cross-market trends
👉 And the areas where there’s still room to raise the bar

A huge shoutout to our brilliant data collection team 💛

05/03/2026

Leading the next era of commerce 💛

💛 Recognising the people who shape our culture and help move us forward.Last week, we gathered to celebrate some big new...
24/02/2026

💛 Recognising the people who shape our culture and help move us forward.

Last week, we gathered to celebrate some big news at IMPACT: four new partners.

Being a partner at IMPACT reflects years of contribution and trust built along the way. It’s about taking responsibility – not just for results, but for colleagues, clients and the culture we build together.

A huge congratulations and shoutout to
🌟 Sarah Mørch Svendsen (Senior Partner)
🌟 Bo Skov Selbach Løvenkrands
🌟 Kasper Søgaard Knudsen
🌟 Kristian Kehlet Bechsgaard

Each of them has taken responsibility beyond their own role. They’ve strengthened complex programmes, built strong client relationships, improved how we work across teams, and invested in the culture that makes people want to stay and grow here.

They are the kind of committed, dedicated people who help shape IMPACT every day. Well deserved, all four of you 👏

Taking the time to come together matters 💛Over the past weeks, we’ve gathered for our strategy kick-offs across location...
12/02/2026

Taking the time to come together matters 💛

Over the past weeks, we’ve gathered for our strategy kick-offs across locations, bringing teams together to align on where we’re heading and how we’ll get there.

There’s something powerful about stepping away from day-to-day delivery and taking the time to connect the dots.

Clear priorities.
Shared direction.
Honest conversations about where we win – and where we need to raise the bar.

More than anything, it was a great reminder that strategy doesn’t live in documents. It lives in people.

We’re excited to share more about our 2028 strategy in the coming weeks.

Until then, here are a few moments from the sessions – including a group hug in our Swedish office. We’ll take that as proof that we genuinely like working together.

Stay tuned 🐝

08/01/2026

Proud, humbled and grateful ❤️
905 decision-makers have spoken. IMPACT is ranked No. 1 in the MyImage Report across 18 digital agencies.

We were also ranked:
🥇 No. 1 in e-commerce

AND top 2 across several key capabilities:
🥈 Flexibility and agility
🥈 Understanding customers’ businesses
🥈 Analysing and activating data
🥈 Strategic strength

This recognition means a lot to us. It’s built on how our customers experience working with us, and it’s really a credit to the people behind it – teams who care deeply about our customers and work closely with them every day 💛

What happens when you mix interns, a festival theme and a Friday afternoon?At our Aarhus office, it turned into this aut...
05/12/2025

What happens when you mix interns, a festival theme and a Friday afternoon?

At our Aarhus office, it turned into this autumn’s edition of STARBAR – planned and hosted by the interns in our STAR programme.

After a semester of learning new tools, juggling tasks and navigating the occasional “how do you book a meeting room?” and “what is Junedesk?” moments, it felt right to wrap up the STAR programme with an evening of good fun.

With Camp IMPACT bucket hats, a quiz and a tent challenge, our interns created a set-up that brought people across teams into the Friday bar.

And it highlighted what really stood out this autumn: seven interns who weren’t afraid to question things, try new approaches and bring an energy that lifted the rest of us 💛

Last week, we opened the doors of our Aarhus office to a large group of Information Science and Digital Design students ...
02/12/2025

Last week, we opened the doors of our Aarhus office to a large group of Information Science and Digital Design students (invited by and .aarhusuni )⭐️

We shared our journeys into IMPACT Commerce, talked about finding your way in UX, Loyalty and Marketing - and why it’s totally okay not to have everything figured out yet.

Who knows… maybe we even met a few future superstars ✨

Thanks for coming 💛

11/11/2025

How do you grow a luxury brand online – without losing what makes it special?

As Alexandra Ravn Birger Christensen, Marketing & Retail Director at OLE LYNGGAARD COPENHAGEN, explains in the video, it’s about balancing brand feel with performance.

That means ensuring every customer interaction is seamless, personal, and unmistakably premium, wherever they engage with the brand.

The results speak for themselves:

💎 436% increase in revenue from organic search
💎 59% growth in sitewide conversion
💎 10% boost of e-commerce revenue

Dive into the full story under Work on our website.

With the weekend just around the corner, we can’t help but look back at our Cocktails & Commerce event with a bit of lon...
24/10/2025

With the weekend just around the corner, we can’t help but look back at our Cocktails & Commerce event with a bit of longing 🍸

Third year running as the perfect warm-up for E-handelskonferencen – and this tradition’s not going anywhere. Thanks to everyone who made it such a great night.

And on that note, have a good weekend! 🪩

23/10/2025

Bang & Olufsen’s new Reloved programme gives iconic sound systems a second life – refurbished, certified, and resold with the same dedication to quality as new products.

We were proud to support B&O in bringing hashtag online. Together, we built a digital resale experience that fits seamlessly into the brand universe – premium, trustworthy, and user-friendly, while celebrating the uniqueness of every product.

❣️ Experience Reloved here: https://www.bang-olufsen.com/da/dk/home/reloved

Huge shoutout to the team behind this. It’s inspiring to work alongside a brand like B&O, truly committed to changing commerce for the better.

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