08/10/2026
Partner channels are the fastest way to scale a B2B business, and one of the easiest ways to lose profit margins.
While partner sales are easy to start, they are very difficult to manage effectively. Simon Olesen argues that most B2B companies underestimate this, and that the gap between direct and indirect sales discipline is structural. Margin erosion, loss of market visibility and misaligned incentives surface quietly, compound over time, and rarely get fixed by adding more resources.
📖 Read Simon’s full breakdown of how to turn your partner channel into a driver of bottom-line impact via the link in the comments.