31/03/2026
“Where others see dangers and big muscles, I see great opportunities.”
Most founders are taught to avoid competition.
Werner Valeur has built his career by doing the opposite.
In this episode of Oplev Salg, we talk with serial entrepreneur Werner Valeur, founder of Billy and more than 20 companies, to discuss how he evaluates markets, and why he often chooses to enter industries others consider saturated.
We discuss:
– Why competition validates demand
– How simplicity can disrupt industries
– Why ex*****on beats ideas, every time
Listen to the full conversation on your prefered podcast platform