09/06/2026
Most sales conversations move too fast.
Too quickly to the pitch.
Too quickly to the product.
Too quickly to the solution.
But before customers are ready to buy, they need to feel safe, in control and understood.
In the newest episode of Oplev Salg, Joakim Steenfos talks with Lasse Birk about neurosales, psychological safety and what actually makes people ready to make a decision.
They talk about why trust comes before the product, why uncertainty plays such a big role in buying decisions, and what the best salespeople do differently.
Listen to the episode on your preferred podcast platform.