KL7 Companies use us to understand and change behaviour. You have a problem. And it is very likely that behaviour is the solution.

The behavioural designer handles and/or consults on critical issues present in the modern organization and public context by applying methods that remove unwanted conditions and/or creates more appropriate behaviour. This is done by applying evidence driven data-analysis, -insight and -evaluation, combined with the principles of behavioural psychology, ultimately defining Behavioural Design at /KL

.7. The behavioural designer applies the tools within project management, data analysis, behavioural psychology and –economics in the following products:

• Customer insight
• Behavioural targeting
• Behavioural campaigns
• Behavioural optimization
• Optimization of decision processes and outcome
• New business development
• Management consulting
• Marketing and advertising through behavioural insights.

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