Roug Design

06/12/2025

Back in 2020, when Blue Technology was still a trimaran concept, I explored different brand identity ideas based on companies that could potentially sponsor or invest in the project. I focused on names from the transportation industry—from airplane companies like and to leading car brands.

At the time, I created a lot of renderings for each concept, but never really shared them officially—until now.

The first concept I made was inspired by the wind turbine company Wind. For some brands, I even developed more than one livery suggestion, so you’ll see a few alternative patterns for certain companies.

These are creative livery mockups to spark ideas for future and .

(P.S. These are concept visuals — just for inspiration!)

Which concept do you like the most?

22/10/2025

Quick 3D styling and marketing project, big impact! 🚤

Nordship 360 was all about smart design—reusing the 380 hull in 3D and adding a fresh deck to create what the owner called a “finance crisis yacht.” My illustration helped them sell more boats before one even hit the water. Proof that strong visuals can drive sales, even when the world is in crisis. 3D illustration isn’t just art—it’s a marketing tool that sells.

22/10/2025

When stilettos meet the sports world! 👠
I’ve always been curious about blending elegance and athletic energy—so I designed this 3D stiletto concept inspired by iconic sports brands. The goal? Imagine how a sports label could shake up high-heel fashion.

This time, I had some fun with Photoshop’s AI tools—asking it to add extra details like playful lingerie and legs stepping in and out of the scene. It’s wild what you can do with a bit of creative tech!

Fun fact: These shoes don’t exist in real life (yet!), but my design concept ended up on fake sales sites with made-up reviews. Plus, I’ve had ladies from around the world ask where to buy them.

Just a reminder: These are 3D illustrations only—please don’t get scammed!
Would you wear these? Or which sports brand would you pair with a stiletto? Let me know! ⚽️

20/10/2025

My AI assistant is taking over—and honestly, I love it. 🤖

The past year, I’ve been using Sintra.ai and its team of smart robots to help with everything from social media scheduling to SEO and even email writing. It’s wild how these AI suggestions are shaping my posts and pushing me to try new things.

Lately, Sintra has mapped out a full schedule for my Instagram and LinkedIn, complete with suggested visuals—some even blend my own designs in ways I hadn’t imagined. Of course, I still review and tweak every suggestion, since some of the images are not my designs, but I have to admit: the results look pretty good!

Here’s a peek at what Sintra has lined up for my next posts. If you’re curious about how AI can boost your creative workflow (or just want to grab a coffee, tea, champagne, or a good beer), let’s connect! 🍻✨

15/10/2025

Throwback to a truly unique collaboration with scenographer ! In 2017, I was commissioned to design a dramatic centrepiece for a theatre performance—a custom Mercedes AMG roadster that would split apart on stage at the story’s climax.

Though the project didn’t make it past concept phase, it was an incredible experience fusing automotive design with theatrical storytelling. Huge thanks to P***e for the creative journey and inspiration!

Check out more of P***e’s work at pallesteen.dk or on Instagram.

14/10/2025

Architecture | Enemærke & Petersen A/S | Concept designer

Throwback to a unique project from 2010: designing a cozy, mobile container for construction sites, where contractors and residents could meet, share updates, and connect in a welcoming space. The idea was to make communication easy and pleasant during renovations—something I still believe is so important.

A special memory: I was invited to Enemærke & Petersen’s HQ and shown a sculpture by Monica Ritterband for inspiration. My sketches drew from both the sculpture and the company’s logo, leading to an open, inviting design.

It’s been years, and the development manager who trusted me with this project has since retired, but I’m proud to finally share this concept and the story behind it.

13/10/2025

Ever wondered how yacht concepts come alive?

Most days, it’s just me, my sketchpad, and computer—lost in the details of hull curves and cockpit layouts. My desk is usually a mix of 3D models, interactive Keyshot viewers (where you can spin the design around with a mouse!), and the occasional doodle in the margins. I’m more of a tea or sparkling water person than a coffee drinker, but the creative energy’s the same.

Not many updates here (yet!), but there’s always something in the works behind the scenes. Curious about the process or want to see more? Drop a comment or DM—happy to share more glimpses!

03/10/2025

I’d appreciate it if you would recommend or share my design work with your network. I’m always looking for new projects and collaborations within product design and visual communication.

Do you know someone looking for an experienced designer with a broad portfolio? My work covers automotive, yacht, and product design, as well as 3D visualization and graphic identity. I value open, honest partnerships and clear agreements.

Recommend or share in English:
https://r-design.dk/roug-english/recommend-sharing-roug-design.html

Til det danske netværk herinde har jeg også et dansk link.
Jeg vil sætte stor pris på, hvis du vil anbefale eller dele mit designarbejde med dit netværk. Jeg søger løbende nye projekter og samarbejder inden for produktdesign og visuel kommunikation.

Kender du nogen, der mangler en erfaren designer med bred portefølje? Mit speciale spænder fra design af biler, skibe og produkter til 3D-visualisering og grafisk identitet. Jeg værdsætter åbne, ærlige samarbejder med klare aftaler.

Anbefal eller del på dansk:
https://r-design.dk/roug-dansk/anbefal-roug-design.html

Vær med til at skabe nye muligheder for Roug Design – del dette opslag i dit netværk, hvis du kender nogen, der har brug for kreativ designhjælp. Sammen kan vi løfte flere projekter og styrke fællesskabet!

19/12/2024

🚢 Portfolio Update: Nordship Yachts Visualization Project

I'm excited to share the updated visualizations from one of my most significant projects - the Nordship Yachts collaboration.

Using the latest technology, I've enhanced my original 3D renderings of both the Nordship 380 and 360 models. By combining Keyshot rendering with AI-enhanced environments in 2024, I've created new dynamic scenes featuring icebergs, beaches, swans, and swimmers around these beautiful vessels.

It's fascinating to see how modern visualization techniques can breathe new life into these classic designs. These images helped Nordship sell boats before they were even built - a testament to the power of high-quality 3D visualization in yacht marketing.

Visit my website to see more: www.r-design.dk

19/12/2024

🚢 Portfolio Update: Nordship Yachts Visualization Project

I'm excited to share the updated visualizations from one of my most significant projects - the Nordship Yachts collaboration.

Using the latest technology, I've enhanced my original 3D renderings of both the Nordship 380 and 360 models. By combining Keyshot rendering with AI-enhanced environments in 2024, I've created new dynamic scenes featuring icebergs, beaches, swans, and swimmers around these beautiful vessels.

It's fascinating to see how modern visualization techniques can breathe new life into these classic designs. These images helped Nordship sell boats before they were even built - a testament to the power of high-quality 3D visualization in yacht marketing.

Visit my website to see more: www.r-design.dk