14/07/2026
👋 hey to the existing and new viewers to my page!
After a period of quiet I have returned and shifted my focus just a tiny bit. But I’m still focused on the important things: getting businesses seen more and understanding how it’s done too.
There’s the old adage of ‘you have to spend money to make money’, but this becomes an eternal problem when you have to pay your domain host, your website package, your pro plugins, your branding, your suppliers, your accounting software.
So you’re all set up, have a great concept, and you know people want it. But how do you get seen these days? It used to be flyers in the mailbox (obsolete considering these get tossed in the bin unread). Or a classified/ad in the paper (also in the bin with the ads). Or a pretty section in the yellow pages (supplanted by online directories that are kind of terrible anyway). But at least you have a website.
But who decides if your website is visible? Mainly Google, to be honest. In Denmark for example, Google holds 98% of the search market share. And your site needs to be able to convince Google that your site is *the* place to go for your product or service.
You could use Google Ads, but the model is a bidding war for the best keywords (that you need to know already), and you’re up against companies that might have an Ads budget that is double your total monthly revenue. Practically the Sisyphean Model.
The key to reaching the top of (not sponsored) search results is to ensure your site is well-structured both in what you see on the screen and what data supports it underneath. The right keywords, structured content, linking to the right things, and a smart organisation of what you offer under the hood all tell Google that you’ve got your s**t in order (pardon my French) and are ready to deliver.
How to achieve this is not a secret ultimately, and I’m not sitting on some proprietary algorithm or strategy that is gatekept. In a way it’s all very straightforward, the issue is that it’s time-consuming. When I began working on SEO it could take up to four hours for a single product to get it optimised. With practice I streamlined it to one hour. Even now I am working on some magic that is scaling this to a rolling wave of progress that shows across hundreds or thousands of products in your inventory. But it still takes time.
If you’re a startup or a small business, you have enough on your hands. You’re the boss, and you’re probably also answering every customer, ordering, running inventory, doing the bookkeeping, packing orders, fulfilling bookings, sending packages to the courier. Oh yeah, you’re also webmaster and need to be an SEO expert? Your business is online and it’s ‘good enough for now’, but SEO is a process that takes time and commitment.
So a very long story hopefully rounding itself off, that’s where I come back in I guess. I’m good at SEO, and I want to do that for you. I’ve set my rates to be transparent clear, and to fit the needs of a small business, instead of you needing to fit my needs.
If you’ve read this far, then this might be for you:
As the ‘terrible business person’ I am, I treat my rates as only a starting point. I work with razor-thin budgets because I believe in every single project I have worked on. I don’t take clients that I don’t match with, because you deserve a wingman who believes as much in your dream as you do. If you have something really phenomenal that just needs a little push but you’re still in the ’bleeding-edge startup’ phase, then I’m happy to discuss a budget that works for both of us. In these days where everyone is trying to make a profit off of you before they even sit down at their desks, there’s definitely space for some compassion and social good.
If you dig it, check out www.seao.eu and see what awaits you. Click on the SEO Checklist button at the top right and get a free PDF. There’s no sign up or catch, It can give you an idea of where to start.
Have a great day, and be excellent to each other.
Expert small business SEO services for SMEs. Affordable retainers, audits, monitoring & consulting. Get found, get leads. Free SEO audit available.
