Vertiq Consulting is a knowledge hub of specialists within analytics-driven customer experience solutions and deliver lasting impact for our clients.
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2300
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| Mandag | 09:00 - 17:00 |
| Tirsdag | 09:00 - 17:00 |
| Onsdag | 09:00 - 17:00 |
| Torsdag | 09:00 - 17:00 |
| Fredag | 09:00 - 17:00 |
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Our Story
In today’s era of digital transformation, the methods of customer engagement have completely changed, and retailers can no longer compete on price and products, and the new battlefield is customer experience and making the buying journey easier and fulfilling. The retailer must comply with personalization offers and serve content that serves their contextual need. Personalization is easier said than done and most retailers does not even have the complete dataset across their channels to capture the insights in to provide personalization offers for their clients. However, personalization a game-changer and key source of competitive differentiation by improving customer experience, leading to reduced cost and increased revenue from greater customer satisfaction.
Vertiq consulting helps organizations to improve personalization capabilities and take an analytic approach to build a personalization engine that evaluates the entire customer experience across sales and marketing channels. We do this by analyzing the customer-facing processes and touchpoints like the website, email, mobile app, social media pages or even physical instore. Based on this analysis we segment your customer with the set of right metrics such as preferences, emotions, buying patterns, engagement, behavior, churn rate, customer lifetime value. The segmented data leads to insights into future trends and design targeted campaigns that is personal, relevant and contextual to each customer segment. In addition to this, we utilize the customer insight data to drive future campaigns and evaluate responses before the campaign is launched. In this way, we help the retailer to concretize their marketing practice and adjust future campaigns to optimize customer retention, up-selling, cross-selling and other benefits to increase sales revenue while improving customer experience.