24/01/2023
A brand with local identity: Umiña Craft Beer. 🍺
✍🏻 Initially, it was going to be called "Valdivia," that's why the famous Venus appears as the insignia with two green spike wings, but a registration issue made it finally be called Umiña, like the most important ancestral goddess of the coastal region of Ecuador. The creation of this brand was not limited to the logo, we also created the labels for each of the styles, as well as all the informational and advertising material in the initial development and brand positioning stage.
If you visit Manta, don't hesitate to ask where to have an Umiña craft beer, it's the best company to enjoy the sun and the Ecuadorian breeze. Cheers! 🍻
And if you need to develop a high-impact brand, don't hesitate to contact me. 🤙🏻