21/05/2026
"Cross-sectoral innovation, in simple terms, means bringing creativity out of its own silo and putting it to work alongside other sectors, e.g., health, tourism, education, technology, and defence. It is not culture serving as decoration for someone else's project, nor other sectors funding culture out of goodwill. It is co-creation, where cultural practitioners and organisations sit at the table as equal partners, contributing their methods, their audiences, and their ways of seeing the world."
Cultural strategist Ragnar Siil argues that the arts are not a passive beneficiary of society but an active driver of innovation. He explores how embedding creativity into other sectors unlocks growth.