Hi Matcha

Hi Matcha 日 Jaapani matcha rohelise tee pulber
日 Tee valmistamiseks ning küpsetamiseks
日 Disainitud Eestis Hi Matcha on saadaval veebipoes www.himatcha.ee.

Maailmas üha populaarsust koguv matcha tee on lõpuks Eestis kättesaadavam kui kunagi varem. Hi Matcha veebipoes on saadaval erinevad matcha sordid nii tee valmistamiseks kui küpsetamiseks ning valik matcha tseremoonia juurde kuuluvaid vahendeid. Jaapanist pärit jahvatatud roheline tee on laetud loodusliku energiaga ning täis kasulikke antioksüdante. Uji ja Aichi regioonid, kust meie tee on pärit,

on vähested regioonid, mis on eemal linnastumisest ning puhtas looduses, kus on võimalik kasvatada parima kvaliteediga Jaapani tseremoniaalklassi matcha teed. Eriline valmistamise viis, tervislikkus ning terve päeva kestev energilaeng teevad sellest ideaalse hommikuse rituaali ning super­toidu.

When the forecast says grey, we choose green 🧪
02/12/2025

When the forecast says grey, we choose green 🧪

pov: you get your morning matcha fix from
27/11/2025

pov: you get your morning matcha fix from

If matcha and a gingerbread cookie had a winter fling - this would be it. Gingerbread Matcha Latte ✨To make:Whisk 1 tsp ...
10/11/2025

If matcha and a gingerbread cookie had a winter fling - this would be it.

Gingerbread Matcha Latte ✨

To make:
Whisk 1 tsp Hi Matcha with 60 ml hot water (80°C) until frothy.
Froth 200 ml milk of choice.
Add 1–2 tsp gingerbread syrup (homemade, store-bought, or just brown sugar mixed with a pinch of gingerbread spice).
Combine, stir, and take a slow first sip.

Finish with crushed gingerbread crumbs and a cinnamon stick.

It tastes like the season, but without the sugar rush or the stress 💁‍♀️

Soooo… we spiked Rudy’s Kombucha with Hi Matcha 🫢We teamed up with to create something we’ve been dreaming about: kombu...
30/07/2025

Soooo… we spiked Rudy’s Kombucha with Hi Matcha 🫢

We teamed up with to create something we’ve been dreaming about: kombucha brewed with real Japanese matcha (1g in every can!) and a splash of passion fruit.

Get the calm focus of matcha + the feel-good fizz of kombucha. Together, they bring you steady energy, probiotics for your gut, antioxidants for your body – and a seriously good vibe.

It’s the iced-coffee alternative you didn’t know you needed.

Available now in our store and with selected partners.

How matcha became cool (again) ⬇️What started in Japanese tea ceremonies centuries ago wasn’t just about drinking green ...
25/06/2025

How matcha became cool (again) ⬇️

What started in Japanese tea ceremonies centuries ago wasn’t just about drinking green tea – it was about presence, patience, and intention. Fast forward a few hundred years, and matcha is having a moment (again). Only now, it’s served with ice, oat milk, and a side of Instagram.

But here’s the thing:
Behind the trend is a tradition that never stopped being cool – we’re just finally catching up.

Zen monks drank it to support long hours of meditation. Samurai used it before battle for calm alertness. Every part of the ritual, from sifting to whisking to sipping, was about intention, presence, and respect.

So what changed?

In the West, matcha was often misunderstood. It was lumped in with generic “green tea” or dismissed as bitter health food. But a quiet shift happened: a new wave of tea drinkers started seeking calm energy, slow rituals, and higher quality ingredients.

So yes – matcha is having a moment. But the best part? It never needed to reinvent itself to be relevant. It just needed to be properly introduced 🎏

Let’s talk matcha quality, because what’s in your cup *really* matters.TL;DR: You can taste the quality, and feel the di...
06/05/2025

Let’s talk matcha quality, because what’s in your cup *really* matters.

TL;DR: You can taste the quality, and feel the difference.

Here are the keywords you should keep an eye out for:

🌿 Single Origin: Think of this like single estate wine. Our matcha is sourced from one region, one farm – meaning consistent flavor, traceability, and support for small producers.

🌱 Premium Grade: Ceremonial matcha > culinary. Premium grade is made from the first harvest of the season: baby green tea leaves, shade-grown for 3-4 weeks to boost chlorophyll + L-theanine (hello calm focus), and stone-ground to a fine powder. It’s vibrant green, never dull or yellow.

♻️ Eco-Friendly & Ethical: We partner with farms that use regenerative practices: no pesticides, low-waste processing, and fair wages. The result? Matcha that’s clean, conscious, and better for the planet.

🇯🇵 Sourced from Japan: True matcha = Japanese matcha. Our tea comes from the Uji and Nishio regions, known for centuries-old traditions and some of the most nutrient-rich soil for green tea on Earth.

The difference is in the color, taste, and feel. If your matcha is bitter, brownish, or clumpy…it’s likely low grade, oxidized, or blended. And you deserve better.

Feeling extra good after your matcha fix? It’s not just in your head — it’s in your brain 🧠✨ Matcha is rich in L-theanin...
02/05/2025

Feeling extra good after your matcha fix? It’s not just in your head — it’s in your brain 🧠✨

Matcha is rich in L-theanine, an amino acid that boosts alpha brain waves, promoting calm without drowsiness. Paired with just the right hit of caffeine, it gives you focused, feel-good energy minus the crash.

Mood-boosting, mind-sharpening, and totally delicious? Science says yes.

Let’s have a If you’ve been wondering why your go-to matcha is sold out, delayed, or suddenly more expensive… you’re no...
30/04/2025

Let’s have a

If you’ve been wondering why your go-to matcha is sold out, delayed, or suddenly more expensive… you’re not alone — and you’re definitely not imagining things 🍵😮‍💨

There’s a real global matcha shortage happening right now, and it’s hitting both farms and your favorite brands.

Here’s what’s going on: global demand for matcha has surged by over 25% in just the last year. But high-quality matcha takes time — it’s made from shade-grown leaves, hand-picked once a year. That means production can’t just ramp up overnight.

And here’s where it gets tricky:
➡️ Climate change is starting to mess with harvest seasons.
➡️ Small farms are under pressure to grow more, faster — but doing that can lower the quality.
➡️ Some producers are even holding back supply to maintain standards or hedge against unstable future yields.

Meanwhile, on the consumer side:
✨ Prices for high-grade matcha have gone up by as much as 40% in the past 18 months.
✨ Some brands are being forced to reformulate or pause product drops entirely.
✨ Others are shifting sourcing away from Japan, which can mean a big difference in taste + quality.

So yes — this moment is a bit of a wake-up call. We’re living in the peak matcha era, and the world might not be ready for just how obsessed we’ve all become.

Matcha isn’t going away — but it’s having a moment.
💚 Support sustainable farms
💚 Be mindful of quality over hype
💚 And yes… maybe don’t sleep on restocks

The tea is still out there — it’s just working hard to grow 🌱💚

Not to be dramatic, but matcha is doing more for my skin than my 12-step routine ever did 💅
26/04/2025

Not to be dramatic, but matcha is doing more for my skin than my 12-step routine ever did 💅

Matcha and Spring FM 🐦‍⬛🌱
24/04/2025

Matcha and Spring FM 🐦‍⬛🌱

Whisked, not stirred 🍸The martini your wellness era deserves
22/04/2025

Whisked, not stirred 🍸
The martini your wellness era deserves

Can’t stop, won’t stop—except for matcha.
15/04/2025

Can’t stop, won’t stop—except for matcha.

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