26/05/2026
🤖 AI isn't the future of sustainable tourism – it's already here. And SMAC is using it to help small businesses.
A recent study (June 2025) confirmed that Artificial Intelligence and Social Media Branding are already driving eco-tourism in Egypt – helping travelers find green destinations and pushing hotels to be more transparent.
But here's the problem: most small accommodation owners don't have the time, money, or technical knowledge to use AI or understand dozens of complex sustainability standards (some with over 1,100 data points!).
That's unfair. And SMAC is changing that.
The SMAC project is building an AI Recommendation Tool (AIRET) specifically designed for micro and small accommodation businesses. It will:
🟢Automatically suggest the simplest, cheapest green actions a hotel can take today
🟢Guide owners through sustainability step-by-step – no jargon, no overwhelm
🟢Help them showcase their green efforts on social media and booking platforms to attract eco-conscious travelers
Because sustainability shouldn't be a luxury only for big hotels!
With 41% of Egyptian hotels already using clean energy and 30% of diving centers Green Fins certified, the momentum is there. SMAC wants to make sure the remaining thousands of small businesses aren't left behind.
👉 Want to know how AI can save small hotels money and the planet? Follow SMAC: https://www.interregnextmed.eu/project-page/smac/about/
Interreg NEXT MED Programme