The Brand Company

17/02/2025

With a vision to become the region’s leading well intervention task force, Setcore partnered with us to build a brand that encapsulates its drive to make oil and gas exploration precise and risk-free.

By leveraging its regional and strategic expertise, our work positioned it as a technical powerhouse in the well integrity and intervention industry—one that embodies safety, reliability and precision powered performance by a team of elite experts that are on-site, never out of sight.

03/02/2025

Another brand launch that we are very proud of! Thank you to Setcore for trusting us with their brand and for being a super partner on this exciting journey! 💪🏼💪🏼💪🏼

Since 1985, Setcore has been a leader in the oil & gas industry. As we celebrate our 40th anniversary, we are proud to unveil a refreshed brand identity, highlighting our commitment to excellence and growth. A special thank you to The Brand Company for their invaluable support in shaping our new vision.

18/11/2024

A leading DCB provider in the region, tpay partnered with us with an ambitious drive to become the most reliable facilitator of cross-border phone payments solutions for anyone, any amount, anywhere. Capturing its vision to challenge the status quo by unlocking greater access to serve more people, our work repositioned tpay as an innovative payment connector with unparalleled reach–one where no transaction, merchant or market is too small.    

30/10/2024

Welcome to Tuban Waterfalls, a residential community in El Gouna that blends natural beauty with tranquility in the heart of Tuban District. Built on cascading levels, featuring majestic waterfalls and an architectural design reflecting its natural landscape, our work embodies the essence of Tuban Waterfalls—a new flow of life designed for a harmonious lifestyle.

21/10/2024

Introducing Tuban, the vibrant new heart of El Gouna!

Inspired by Thuban, the Ancient Egyptian word for the North Star, our work embodies Tuban’s vision as a dynamic hub of connectivity—guiding residents toward an elevated lifestyle, with all the comforts of home.

10/09/2024

We'll help you uncover the core elements of your brand identity and develop a road map to bring your brand to life.

14/08/2024

A strong brand culture inspires employees promoting productivity and happiness.

16/05/2024

Unlocking the Power of Purpose-Driven Brands

02/05/2024

We are so proud to announce that Dara Abdul Hadi, our Co- Founder and Director of Design, will be serving as a Shortlisting Juror for the Design Lions at Cannes Lions 2024! We are excited for her to bring her experience and voice to the judging process and assess the groundbreaking creativity that will set the creative benchmark for another year.

Cannes Lions International Festival of Creativity
Cannes Lions Egypt

27/03/2024

So proud to have worked on rebranding the Arab Conference at Harvard, propelling its mission to amplify Arab voices forward--while championing diverse perspectives in the creation of unified, meaningful collaborative change.

We can't wait to see this brand come to life at this April!

13/03/2024

Since its inception in 2002, Beltone’s been one of Egypt’s leading investment banks.

Elevating it to new heights of ambitious growth, our work positioned it as a visionary, disruptive financial services institution.

Encapsulating Beltone’s essence to always push the boundaries of the possible—we highlighted its pioneering drive to constantly innovate and expertly reshape the market in uncharted, inventive ways.

13/03/2024

Activating Beltone’s inspiring mission to boldly shape the future of finance, our work centred on highlighting its team’s empowering, progressive and resilient collective culture.

Driven by a shared ambition to creatively adapt and operate ahead of the curve—our visual identity subtly mirrored Beltone’s disruptive dynamism, and its desire to redefine prosperity for both its communities and its industry.