TGI Study

TGI Study Target Group index "TGI" and TGI Net as a resourceable consumer study

TGI (Target Group Index) is a global network of single-source market
research surveys providing invaluable, comparable consumer insight
for over 60 countries. On the TGI Egypt survey we have collected information on many different aspects of the respondents.

6250 Adults, 15years and above, across Egypt were asked not only about their product and brand usage but also about their leisure activities, their use of services, their media exposure and preferences, their attitudes and motivations and of course demographics. Use TGI to identify target groups for a broad spectrum of consumer goods and services, and the best methods for communicating with them. TGI presents virtually endless opportunities for market analysis and segmentation and can help you find the answers you need quickly and flexibly. Coverage of consumer life is comprehensive, including:
Demographics
Product usage
Media habits
Leisure activities
Attitudes

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