AB \ TBWA

19/02/2026

Ramadan Kareem from AB\TBWA’s family to yours 🌙

30/01/2025

Pushing boundaries, redefining creativity, and bringing sound to life—Defy Ordinary with Nissan, featuring the brilliant composer, known across the entire Middle East, artist Hisham Kharma!

30/01/2025

Behind every great campaign is a team of talented, dedicated, and passionate individuals. Thank you for your creativity, hard work, and commitment—this journey wouldn’t be the same without you.

A huge thank you to Nissan Egypt for the trust and vision in making this journey to the extraordinary possible, and to Hisham Kharma, the Middle East’s finest talent, for his unparalleled artistry in making this journey truly remarkable.

Yours Sincerely,
Ahmed Badie

Agency & production house: AB/TBWA

Managing Director: Fady El Safty
Executive Creative Director: Dina El Hawary
Associate Creative Director: Farah Sarwat
Junior Creative: Mohamed Mahfouz
Visual Effect Consultant : Nader Reda
Art Director: Ahmed Raafat
Art Director: Ahmed Moshtohri
Account Executive: Malak El-Attar
Account Executive: Amr Soliman
Agency Producer: Ahmed Kotb

Director and DOP: Ahmed El Morsi
Assistant Director: Tarek Arafa
Art director: Rana Arnaout
Head of Production: Mahmoud El Ghazouly, Saeed AboRagab
Production Manager: Khaled Emad
Set Production Manager – Shaaban Helmy
Production Coordinator – Ashraf El-Hosny
Production Assistant – Ziad Ragab
Production Assistant – Abdel Rahman
3D artist: Youssef Gamal
Stylist: Dina Nadim

Post Production : Vivid Studios
Editor: Baher Rasheed
Colorists: Sami Nassar, Hisham Ammar
Post Producer:Hagar Hamza

Music: Hisham Kharma
Mixing and Mastering for Sound: Moudy Kamel
Voice Over artist: Amgad Nassar

Project Partners:
Pixels Lighting
Highlights

30/01/2025

We are incredibly proud to have brought the Defy Ordinary campaign to life with Nissan, alongside the renowned composer and artist, Hisham Kharma!

09/04/2024

Allianz ”Insurance is important” bicycle copy ft. The Phenomenal Ahmed el Ghandour AKA El Da7ee7. A special thanks for AB/TBWA team partners: Allianz Egypt Team, Image production team and the infamous comedy director Ahmed el Guindy and his team.

09/04/2024

Allianz ”Insurance is important” GYM copy ft. The Phenomenal Ahmed el Ghandour AKA El Da7ee7. A special thanks for AB/TBWA team partners: Allianz Egypt Team, Image production team and the infamous comedy director Ahmed el Guindy and his team.

09/04/2024

Allianz ”Insurance is important” Scooter copy ft. The Phenomenal Ahmed el Ghandour AKA El Da7ee7. A special thanks for AB/TBWA team partners: Allianz Egypt Team, Image production team and the infamous comedy director Ahmed el Guindy and his team.

09/04/2024

Allianz “Get your information from the right source” copy ft. Ahmed el Ghandour AKA El Da7ee7. A special thanks for AB/TBWA team partners: Allianz Egypt Team, Image production team and the infamous comedy director Ahmed el Guindy and his team.

09/04/2024

Allianz “Continue your Insurance” copy ft. Ahmed el Ghandour AKA El Da7ee7. A special thanks for AB/TBWA team partners: Allianz Egypt Team, Image production team and the infamous comedy director Ahmed el Guindy and his team.

09/04/2024

Allianz “Read the Policy” copy ft. Ahmed el Ghandour AKA El Da7ee7. A special thanks for AB/TBWA team partners: Allianz Egypt Team, Image production team and the infamous comedy director Ahmed el Guindy and his team.

22/06/2023