Rhimal Design:
Rhimal is a design incubator dedicated to forging an effective link between design and industry as a first step towards uplifting the design fields in Egypt and the Middle East to their rightful place as a key asset for business and cultural competitiveness. Rhimal develops functional partnerships with both the design and the industrial communities as a means towards creating a mutu
ally beneficial common language for cooperation and support. Functionally it achieves this through its four interdependent arms that cross the wide spectrum of design fields:
Communication
Design Research Centre
Design Incubator
Design Management Training
Our Goals & Objectives
On a strategic level, our objectives are focused on four corners:
1.Introduce “Design as a Culture”
To introduce the concept of “Design as a Culture” through the mechanisms and strategies of effective education to promote public and professional awareness;
To have a pivotal role in the evolution of the design fields in Egypt and the region;
2.Become a “Bridge” for designers
Rhimal acts as a bridge between:
designers and industry
designers and the decision makers
designers and the community at large
designers and academia
designers and designers
local and the international design communities
3.Establish an “International Presence”
To promote and nurture an international brand name representing local design;
To provide connections, support, and services to talented designers with similar goals to reach out for a global outlook;
4.Foster “Young Talents”
To build an impressive intellectual and creative capital, Rhimal becomes a haven and a centre for attracting and fostering young and talented designers;
MAGAZ:
In traditional Arabic the MAGAZ is the path leading between two points. In all cases it is a connector, it allows us to get from one point to another and through that trip we learn. MAGAZ connects the design fields together as explorative and creative thought processes; it connects design with industry, business, as well as with t he community at large. Field of interest
MAGAZ approaches design as a verb. We seek to highlight the interconnectivity of design thinking as the underlying theme in all these fields, and how it contributes to shaping our environment and lives. The fields of design connected by MAGAZ include:
Architecture
Urbanism & landscape
Interiors
Furniture & Product design
Industrial design
Communication & visual design
Fashion
