17/06/2025
𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝟯 𝗠𝗼𝗻𝘁𝗵𝘀: 𝗝𝗼𝗶𝗻𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝘄𝗶𝘁𝗵 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝗘𝗴𝘆𝗽𝘁-𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲.
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𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’ 𝗹𝗹 𝗠𝗮𝘀𝘁𝗲𝗿:
❶. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗔𝗜
• Understand the core principles of business development and how it differs from sales and marketing.
• Explore the four levels of BD maturity and the evolving BD role.
• Learn business modeling with tools like Business Model Canvas and S-Curve.
• Master prompt engineering and GenAI tools for research and communication.
• Build future-ready BD mindsets combining adaptability and AI literacy.
❷. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀
• Define and prioritize growth opportunities using IOP scoring.
• Understand types and sources of growth in different industries.
• Evaluate and select partners based on strategic and cultural fit.
• Structure and formalize partnerships using agreements and KPIs.
• Manage and exit partnerships with brand and continuity in mind.
❸. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲
• Conduct macro research using PESTLE, Porter's Forces, and external databases.
• Perform micro research with segmentation, competitor analysis, and behavioral insights.
• Use SWOT, BCG, and Value Chain for internal evaluations.
• Implement top-down and bottom-up market sizing techniques.
• Build a Marketing Intelligence System for real-time insights.
❹. Ecosystem Mapping & Management
• Understand ecosystem roles in business development.
• Map value networks, stakeholders, and supply chains.
• Conduct stakeholder analysis with engagement and tracking tools.
• Visualize interdependencies using micro-meso-macro layers.
• Apply data scraping tools for ecosystem intelligence.
❺. 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 & 𝗕𝗗 𝗧𝗮𝗰𝘁𝗶𝗰𝘀
• Understand B2B purchasing behavior and decision-making.
• Define B2B segments and develop value propositions.
• Use tools like LinkedIn, Apollo, and Snov for lead generation.
• Apply formal (tenders, proposals) and informal (networking, branding) BD tactics.
• Write professional proposals and respond to RFPs effectively.
❻. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗙𝘂𝗻𝗻𝗲𝗹𝘀 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀
• Design BD funnels across Opportunity, IOP, Engagement, Closing, and Loyalty stages.
• Apply the PESO model to external communication.
• Map customer behavior and personalize journeys.
• Build CRM and KAM strategies for sustained relationships.
• Use tools like HubSpot, Mailchimp, Salesforce, Drift, Intercom, and GA for tracking and optimization
✅𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗳𝗼𝗿 𝗢𝗳𝗳𝗹𝗶𝗻𝗲:
• Live Workshops: Simulate negotiations, build ecosystem maps, and draft real-time proposals.
• Networking Goldmine: Connect with Egypt’s top business leaders and industry experts.
• BDI Textbook (Hard Copy): You will receive the initial version of our first textbook on Business Development
📅 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝘂𝗿𝗮𝘁𝗶𝗼𝗻: 3 Months | 140 Training Hours
📍 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: British University in Egypt – Science and Innovation Park
🎓 𝗔𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗲𝗱 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Earn a certificate from BDi and The British University in Egypt—Enterprise
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