21/06/2019
Join the finest “Marketing Management” course in the Middle-East, with Prof. Hamed Shamma the Associate Professor of Marketing at The American University in Cairo (AUC), and the co-author of Kotler’s “Marketing Management”, the most widely used marketing book in business schools worldwide.
احجز مكانك في أهم كورس لإدارة التسويق في الشرق الأوسط ، مع الأستاذ الدكتور حامد شمة الأستاذ المساعد بقسم التسويق في الجامعة الأمريكية بالقاهرة ، والمؤلف المساعد لكوتلر في كتابه "إدارة التسويق" وهو الكتاب الأهم والأكثر استخداماً في كليات إدارة الأعمال حول العالم
The course will cover:
- Strategic Marketing Management
- Consumer Behavior
- Marketing Research
- Product Management
- Branding
- Marketing Channels
- Integrated Marketing Communications
- Customer Relationship Management-
- Marketing Planning
The course will be held in weekend for 4 full days from 10 a.m. till 6 p.m.
Deadline for registration is the 10th of July 2019
محتوى الكورس:
- الإدارة الاستراتيجية للتسويق
- سلوك المستهلك
- الأبحاث التسويقية
- إدارة المنتجات
- إدارة العلامات التجارية
- قنوات التسويق
- التسويق المتكامل
- علاقات العملاء
- التخطيط التسويقي
سيقام الكورس في العطلات الأسبوعية على مدار أربعة أيام كاملة من الساعة 10 صباحاً وحتى الساعة 6 مساءً
الموعد الأقصى للتسجيل 10 يوليو 2019
Cairo course (Egypt)
19, 20, 26, 27 Jul 2019 at Holiday Inn City Stars
Fees: 3800 LE + VAT
Dubai course (UAE)
2, 3, 9, 10 Aug 2019 at Holiday Inn Dubai Airport
Fees: 2800 AED + VAT
Riyadh course (KSA)
16,17,23,24 Aug 2019 at Holiday Inn Olyah
Fees: 2800 SAR + VAT
Prof. Shamma received his Ph.D. in Marketing from the George Washington University in Washington, DC (USA), and started his career working at Orange Egypt, the leading mobile phone operator in Egypt. He Also consulted and provided training to various organizations such as Ministry of Civil Aviation, Ministry of Administrative Development, Ministry of Planning, Raya, Eva Pharma, Pfizer, Orange Labs, Etisalat Misr, Siemens, Mansour Group, Goldman Sachs Women Entrepreneurship and Leadership, Flat 6 Labs, Endeavor, among many others.
Consulting Partners is World-Class Consultancy and Training firm that helps Governments, Organizations and Individuals in the MEA region achieve their best performance; we provide this course as one of our individual training services among many others
For registration and more information, call or WhatApp
Egypt 01019625987
Emirates 0502423326
Saudi Arabia 0537613428
International (+2) 01019625987
www.consultingpartnersonline.com