Business Insights

08/08/2015

IBM smart city

Ads should be just like this, it gives benefit for the audience but also brings more attention from the audience to the ads. Which is a beautiful symbiosis. ...

13/04/2015

Internet of Things explained simply

Source: Intel.com

13/04/2015

Understanding the Job

Understanding a product¹s actual job makes improving the product easier. Clayton Christensen, professor at Harvard Business School talks about the job to be ...

06/03/2015

We have only seen a glimpse of what Internet of Everything (IoE) has in store for the planet. The change is much bigger than technology alone. The new IoE ec...

20/10/2014

There are two kinds of people and organizations in the world: eaters and bakers. Eaters want a bigger slice of an existing pie; bakers want to make a bigger pie. Eaters think that if they win, you lose, and if you win, they lose. Bakers think that everyone can win with a bigger pie. Guy Kawasaki – Enchantment.

16/07/2014

The Innovators Prescription Diagram

12/03/2014

Innovation & Community Support

Finally, a Billboard That Creates Drinkable Water Out of Thin Air I've never cared much for billboards. Not in the city, not out of the city — not anywhere, ...

23/11/2013

British Airways - Lookup

Look up with British Airways, then see where we can take you http://bit.ly/I0Y0TL When a small child sees a plane, they're captivated by the magic. Our new p...

17/11/2013

One Coin for All of Your Cards

Coin - https://onlycoin.com - is a connected device that contains all your credit, debit, gift, loyalty and membership cards in one place. Instead of carryin...

08/11/2013

Virgin America Has Just Released What Might Be The Best In-Flight Safety Video Ever

Buckle up to get down. We've enlisted the help of Virgin Produced, Director Jon M. Chu, Choreographers Jamal Sims and Christopher Scott, Composer/Producer Je...

09/08/2013

Show People The Competition

When Judy Kearney was director of sales and marketing at Holiday Inn, the company lost a large corporate customer to a rival hotel chain. Kearney tried persuasion, but to no avail—the lost customer was happy with the new chain. However, the decision-makers were not the people who stayed in the hotels—the guests were actually salespeople, engineers and executives on business trips. Kearney asked them if they were happy with the new hotel chain, and found that they preferred Holiday Inn. Kearney suggested to the management that they survey their staff themselves and find out if they were happy. She pointed out that unhappy employees are unproductive employees: the company management carried out the survey and found (to their surprise) that employees preferred Holiday Inn.

This was still not enough. The decision-makers agreed to visit Holiday Inn and see the improvements for themselves, but still insisted on seeing the competition as well: this is where Kearney showed a touch of genius, plus a penchant for risk-taking. She arranged a tour of Holiday Inn’s own hotel, but also agreed to line up all the other visits on the same day, even volunteering to drive them around to the competitors’ hotels. The customers were overwhelmed by this, and gave Kearney the contract—apart from Holiday Inn scoring well against its rivals, the fact that Kearney showed such faith in her own product that she was prepared to help them see the competing products was convincing, to say the least.

07/08/2013

Look Beyound The Obvious

When the Orange cellphone company finally achieved full coverage of Britain they decided to publicize the fact. The campaign, called “Covered,” played around with the concept of covering things. Orange wrapped over 40 sites, wrapping whole buildings in Orange livery. They booked anything up to 16 consecutive 48-sheet billboard sites (the largest size available) so that people would see nothing but Orange advertising for anything up to a mile. They covered whole floors in railroad stations with Orange advertising, and even recovered all the seats in the Eurostar waiting room in Paris to promote the service to Brits returning from France.

The campaign cost £800,000 in total (relatively cheap for a large company’s campaign) but generated £2.73 million in return.