Insightsbyl

03/08/2026

Three posts on the blog this month.
Pricing. Strategy. Marketing leadership.
Three problems MENA businesses face — explained plainly.
Read them all →
insightbyluna.com/blogs/insight

30/07/2026

50+ clients. 5 countries. 15+ years.
The pattern that emerges from that volume is different from what a single case study teaches.
See the work →
insightbyluna.com/pages/work

27/07/2026

I don't deliver frameworks.
I deliver the number, the reasoning behind it, and the first move.
If you've been sitting on a pricing or strategy decision — let's talk.
Book a free exploration session →
insightbyluna.com/pages/contact-us

22/07/2026

15 years inside commercial leadership before becoming a consultant.
At Promoseven, Zain, Vodafone — responsible for the number, not just the recommendation.
That's the difference between a consultant who has studied the problem and one who has lived it.
Book a free exploration session →
insightbyluna.com/pages/contact-us



Done when ready.

20/07/2026

New on the blog: Why fractional CMOs are the smartest hire for a growing business.
Senior strategy without the full-time overhead. Here's when it makes sense.
Read it →
insightbyluna.com/blogs/insight

Practical thinking on pricing, business strategy, marketing, and commercial decisions for founders and executives across MENA. Written by Luna Kawash.

16/07/2026

The common failure: strategies trying to do everything.
After 50+ strategy engagements across MENA, the pattern holds every time. The businesses that grow made one clear bet — not ten priorities.
Full breakdown on the blog →
insightbyluna.com/blogs/insight/your-best-customers-are-probably-under-charged-heres-how-to-find-out

15/07/2026

New on the blog: How to build a business strategy in 5 phases.
The 5-phase process behind every strategy engagement, explained plainly. No frameworks for their own sake — just the method that works.
Read it →
insightbyluna.com/blogs/insight/your-best-customers-are-probably-under-charged-heres-how-to-find-out

13/07/2026

You already know the margin is there. You just can't see it yet.
Most businesses aren't leaving money on the table by accident. They just haven't looked at their pricing with the right lens.
Three mistakes that cost MENA businesses margin →
insightbyluna.com/blogs/insight/pricing-mistakes-mena



Done when ready.

08/07/2026

Every business sets prices. Almost none of them know if those prices are right.
After reviewing hundreds of P&Ls across MENA — the same three mistakes appear every time.
Read the full post →
insightbyluna.com/blogs/insight/pricing-mistakes-mena

07/07/2026

+15% average gross margin uplift. No change to volume. No new customers.
The margin was already there — it just hadn't been claimed yet.
Three pricing mistakes MENA businesses make — read more:
insightbyluna.com/blogs/insight/pricing-mistakes-mena