Erwin de Grave - M&A Investor & Business Mentor

Erwin de Grave - M&A Investor & Business Mentor M&A Investor & Business Mentor

Here is how most coaching engagements are structured, even good ones.The client steps out of their life to come to the c...
19/05/2026

Here is how most coaching engagements are structured, even good ones.

The client steps out of their life to come to the coaching. You do the work. Something shifts. Then the client steps back into their life, where everything else takes over.

The coaching is happening here. Life is happening there. And the distance between them is where impact gets lost.

It is not a failure of the coaching. It is the natural boundary of a session-only view.

When coaching is held at the journey level, the client is not stepping out of their life to visit the coaching. The coaching travels with them. The insights from your last conversation show up in the meeting, on the commute, in how they handle something difficult.

The coaching does not pause between sessions.

https://beyondsessionscoaching.com/

A coach we spoke to recently had a client simply stop responding.No explanation. No final session. Just gone.It happens ...
18/05/2026

A coach we spoke to recently had a client simply stop responding.

No explanation. No final session. Just gone.

It happens more often than coaches talk about. And when it does, it tends to land as a question about the coach. Was the coaching not good enough? Did something go wrong?

Usually, neither is true.

When coaching is held session by session, with no shared architecture of the journey, the client has no visible sense of what they are building toward. Each session is a discrete moment. When life gets busy, the easiest thing to cancel is the thing with no clear destination.

A designed journey changes that. The client knows where they are going and what this leg of the journey is for. That is what keeps them in it.

https://beyondsessionscoaching.com/

When the session is the container, you have 60 minutes to justify the investment.60 minutes to create something meaningf...
15/05/2026

When the session is the container, you have 60 minutes to justify the investment.

60 minutes to create something meaningful. To bring your client back. To make the coaching feel worth it.

In the session view, the client decides to continue after every single conversation. The journey is never secured. The coaching is always on trial.

That pressure changes how you show up. It pushes toward making the client feel good rather than helping them move forward. Satisfaction starts to replace transformation as the goal.

Most coaches never name this pressure. But most coaches feel it.

https://beyondsessionscoaching.com/

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