Crescendo Brands

05/03/2019

Collaboration Generation – the latest and best in brand innovation -

01/02/2019

Peeling back the layers for Spanish readers in the Q1 edition of Licencias Actualidad

08/01/2019

Collaboration Generation – the latest and best in brand innovation -

18/10/2018

Just finished putting together the Q3 edition of the Halo Licensing Survey for Brand Jam Lab. The most remarkable, trend-setting deals from the last quarter: 20 case studies/snapshots, links to 260+ campaigns from entertainment and beyond.

Heading out to subscribers tomorrow. PM me for subscription details.

17/10/2018

After 14 years in Spain – all of them in some kind of brand licensing role – it's great to finally have a Spanish licensing platform to publish on. Out today, my observations on the new role of licensing in the attention economy.

Gracias to the team at Licencias Actualidad.

Q4 out now: https://lnkd.in/dxzZKPw

06/06/2018

Collaboration Generation – the latest and best in brand innovation -

Small brands with high appeal are collaborating with large retail platforms to ramp up excitement and bring remarkable new visions to fruition. It's a win-win formula.   One of the paradoxes of the information age is that the internet permits brands based on very narrow ideas to grow at similarly...