17/06/2026
Yesterday, we had the pleasure of joining Music Biz Passport for a great conversation about the power of Sertanejo and the opportunities shaping Brazil's music market.
Our CCO, Henriette Heimdal, joined Caio Coelho from Paralogy and Lilian from MeetMargo to discuss why Brazil continues to attract global attention and how understanding local culture, business models, and partnerships is key to success in the market.
From the influence of Sertanejo to the growing role of international collaborations, the discussion highlighted just how dynamic and unique the Brazilian music ecosystem is.
A big thank you to the Music Business Association for having us, and to Caio and Lilian for such an insightful conversation 🎶🇧🇷