22/05/2026
A new identity designed to be felt ✨
After decades creating acclaimed live experiences around the world, Proactiv Entertainment was ready to step beyond backstage.
At Mucho, we partnered with the brand to create a new narrative and identity that captures the ambition, energy and scale behind every show, giving Proactiv a more distinctive and emotionally engaging presence while preserving the spectacle of its productions.
Built around light as an emotional driver, the identity transforms the spotlight into a flexible visual system designed to create rhythm and excitement across both corporate and live experiences.
A clearer, more expressive identity that moves audiences before, during and after the show begins.
Full case study in bio.