Mucho

Mucho Mucho is a brand design agency. We design meaningful brands for visionary companies from our offices in Barcelona, Melbourne, San Francisco and Paris. We share.

www.wearemucho.com We create design with meaning. Great design speaks to your head, and your heart. It makes you feel different, and think differently. It makes you remember, and respond. That’s what we aim for: to go from insight to ideas to design that connects. To craft things with intelligence, sensitivity and precision. It doesn’t happen in isolation. That’s why we work collaboratively with o

ur clients, and with each other. As an international collective, we take a global outlook. We’re open. We learn. The result: intelligent, effective design that makes a lasting impression. [email protected]

A new identity designed to be felt ✨After decades creating acclaimed live experiences around the world, Proactiv Enterta...
22/05/2026

A new identity designed to be felt ✨

After decades creating acclaimed live experiences around the world, Proactiv Entertainment was ready to step beyond backstage.

At Mucho, we partnered with the brand to create a new narrative and identity that captures the ambition, energy and scale behind every show, giving Proactiv a more distinctive and emotionally engaging presence while preserving the spectacle of its productions.

Built around light as an emotional driver, the identity transforms the spotlight into a flexible visual system designed to create rhythm and excitement across both corporate and live experiences.

A clearer, more expressive identity that moves audiences before, during and after the show begins.

Full case study in bio.

Welcome to Casa Mucho, our new studio in Barcelona ❤️We’ve moved into a new open space designed for the kind of creative...
14/05/2026

Welcome to Casa Mucho, our new studio in Barcelona ❤️

We’ve moved into a new open space designed for the kind of creative process we believe in: collective thinking, collaboration and design culture.

This is our third (and a half) studio in the city, so we know what a studio really becomes over time. It’s where ideas are shaped, but also connections, projects, passion and people. A studio slowly becomes part of your identity. Part of your culture. Part of who you are.

When we first visited this place, we immediately knew. Not because of its design (it used to be a woodworking shop). Not because of its size (we still work close to each other). We knew because it already felt like Mucho.

If you happen to be around, come say hi.

Photography:
Space Design: .colli &

Extending the reach of AI into the physical world.Krateo Sky is building the infrastructure for a new era of AI-native a...
07/05/2026

Extending the reach of AI into the physical world.

Krateo Sky is building the infrastructure for a new era of AI-native aerial robotics, using autonomous drones to transform real-world data into actionable insight that helps industries like infrastructure, agriculture, and logistics make faster, smarter decisions.

Starting with the Brand Ideal DNA®, we translated its technological ambition into a strategic brand identity that feels clear and powerful. A simple geometric mark forms the letter “K” for Krateo, while the negative space reveals a subtle AI spark.

The result goes beyond a visual identity, becoming an operating layer grounded in the business, aligned with the culture, and designed to scale with the opportunity.

Full case study in bio.

MACBA Barcelona’s new identity opens up to the cityAs MACBA enters a new chapter, marking its 30th anniversary, it neede...
16/04/2026

MACBA Barcelona’s new identity opens up to the city

As MACBA enters a new chapter, marking its 30th anniversary, it needed a visual language that felt more open, recognisable, and adaptable across exhibitions, campaigns, and the museum environment.

The updated logo breaks out of the black box, becoming more prominent and flexible in its applications. It can be split into MAC and BA, creating space to play with images, text, and new meanings. The typographic compositions follow the same logic, moving away from a fixed centre and interacting with the modular grid in a more open and dynamic way.

The identity extends beyond posters into the full museum experience, allowing each programme and exhibition to define its own voice, while remaining unmistakably MACBA.

Full case study on our website.



Design System & Principles: Mucho
Campaign Designs: / Oh Yeah! María Ávalos / Lara Coromina Parcet
Motion assets (Screens, exhibition teasers, social media): Jorge Croissier
Typeface: ABC Diatype by Dinamo Typefaces
Photographs by Too Soon To Think, , and MicoStudio
Tram photography Courtesy of JCDecaux España

*The exhibition posters featured in this post, Petrit Halilaj & Álvaro Urbano, Unknown City Beneath the Mist, and Mari Chordà, are fictitious and were created solely to illustrate the new MACBA design system. The exhibitions themselves are real and took place at MACBA, but the poster designs shown here are not their actual campaigns.

02/04/2026

Art of Sport returns for the 2026

What began over a decade ago as a passion project by Mucho partner Rob Duncan and JP Stallard, capturing the spirit of football through bold, minimal posters, is back for the biggest stage of all.

This time, it’s bigger.
One team a day. Forty-eight teams.
Kicking off on Monday April 6.

Let’s celebrate the game that brings the world together as one.

Find your nation. Share it with fellow fans around the world.

FootballArt

What is happening with brand mascots?They seem to be everywhere. But they’re not random micro-trends, whether cute objec...
20/03/2026

What is happening with brand mascots?

They seem to be everywhere. But they’re not random micro-trends, whether cute objects, faces or characters, they operate as a behaviour layer.

Today’s mascots are evolving into experience engines, built to scale, connect and move across platforms, products and culture. They can guide the customer journey, activate brands in real spaces, humanize campaigns and make the brand more tangible and memorable.

Which raises a question: are they relevant for every brand?

Before ruling them out, it’s worth revisiting these five common misconceptions.

Read the full article in bio.

We’re looking for a Digital Designer with 2+ years of experience to join our Barcelona studio.(This is not a UX/UI role)...
05/03/2026

We’re looking for a Digital Designer with 2+ years of experience to join our Barcelona studio.

(This is not a UX/UI role)
This role focuses on developing and curating project case studies and supporting the studio’s digital communication across platforms.

Strong graphic design foundation. Clear creative vision. Able to elevate projects and digital content through thoughtful design, motion and art direction.

Apply at [email protected] with the subject “Mucho BCN Digital Designer”, including your CV and portfolio.

Hope this is our digital red thread.

03/03/2026

We design the future for brands.

Across industries and scales, from global leaders to innovative startups.
Working with clients from strategy to brand identities, motion, websites, books, packaging and environments.

We bring a unique perspective to every project.
Driven by one ambition: to move people, brands and businesses toward what’s needed and what’s never been seen before.

Featuring recent work for Colnago, Analog, Ultraderp, Protopixel, Prewave, Evertesting, Visa, José Andrés and more.

We don’t design just for now. We design for next.
We are Mucho. We mean more.

Dirección

Rosselló 47A
Barcelona
08029

Horario de Apertura

Lunes 09:30 - 18:00
Martes 09:00 - 21:00
Miércoles 09:00 - 21:00
Jueves 09:00 - 21:00
Viernes 09:00 - 21:00
Sábado 09:00 - 21:00
Domingo 09:00 - 21:00

Teléfono

+34934814089

Notificaciones

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