18/05/2026
OpenAI Ads is already a real opportunity for brands. 😉
Users no longer discover brands only through search engines, social media or marketplaces. More and more decisions are starting in AI-powered conversational environments, where people ask, compare and move forward with much more qualified intent.
OpenAI is moving towards an advertising model increasingly prepared for shopping and performance: campaigns generated from product catalogues, the use of structured feeds, ad automation based on names, images and attributes, models such as CPC, conversion tracking and new measurement capabilities.
In other words: advertising in ChatGPT is starting to take shape as a new acquisition channel. Not just to be present, but to appear when the user is already expressing a specific need.
At Adsmurai, we are already working on this new channel. 🆕🛍️
For now, OpenAI is rolling out ads in ChatGPT on a limited basis in the United States, Canada, Australia and New Zealand. Campaign activation is subject to approved access to OpenAI Ads Manager Beta and the commercial requirements defined by OpenAI.
For these brands, we can support the process from day one:
→ Tracking with Adsmurai One Tag
→ Conversion API for OpenAI
→ Conversion events
→ Reporting in AMP dashboards
→ Feeds for campaigns, subject to the Merchant Program
→ Campaign launch and management
→ Mention monitoring with Brand Tracker
For all other brands, this is an opportunity worth keeping on the radar. Presence in conversational AI will become a new dimension of digital growth, and preparing now could make all the difference.
We have already launched the first campaigns in ChatGPT.
