03/10/2026
Meet Grant Purdy at Risk Awareness Week 2026.
The Chinese have a saying: better to be a dog in times of tranquillity than a human in times of chaos. And right now, disruption isn't the exception — it's the operating environment.
The standard response? Spot the disruption, add it to the risk register, label it an “emerging risk,” and dust off the Business Continuity Plan. The goal: return to the pre-disruption state. But what if that state no longer exists? And what if the disruption that threatens you is the same one that hands you an advantage over everyone who's just trying to survive it?
Grant Purdy — Director of Sufficient Certainty, with 40+ years helping decision-makers cut through risk theatre to actual choices — makes the case that the real opportunity isn't in responding to the unexpected. It's in building decisions that reduce vulnerability before disruption hits, and in using the same lateral thinking to cause disruption in others.
📅 13 October · 2:30 PM GMT+2 (check time in your local timezone) · FREE