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Erichsen Consulting

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Erichsen Consulting

Data-driven marketing & strategic consulting for growth-focused businesses.
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We help you attract the right leads, optimise your marketing strategy, and save time with clear direction, smart ex*****on, and measurable results. Erichsen Consulting helps Scandinavian businesses take their company to the next level by overcoming challenges and improving their marketing and management efforts on Costa del Sol. My mission is to provide a helping hand to Scandinavian business owne

rs, so they can spend more time doing what they do best and enjoy the most while I take care of their digital marketing efforts. A collaboration with Line Krogsgaard Erichsen implies that you get a sparring partner full of ideas, insights and tools to grow your company by offering knowledge, know-how, data analysis and a customized strategy for reaching your goal. Erichsen Consulting offers a fresh, unbiased perspective and goal-oriented solutions within Google Ads, Social Media, copywriting and other aspects related to digital marketing and strategic communication. You can expect an independent consultant who works in alignment with the well acknowledged Scandinavian high quality.

23/05/2026

Life is funny sometimes 🤔

Back in 2016, I came to Spain as an intern at Norrbom Marketing in Mijas. I was just eager to learn, gain experience, and build my skills before finishing my Master’s degree in Denmark.

Fast forward to today: I’m back at the Scandinavian Centre in Centro Idea — not as an intern, but as the founder of Erichsen Consulting, helping businesses grow through strategy, marketing, lead generation, and growth consulting.

And somewhere along the way, life came full circle ⭕️

Norrbom Marketing became a client, featured me in their magazine and even put me on the cover 👀

A reminder that growth is rarely linear. The people you meet, the work you do, and the way you show up consistently over time matter more than you think.

You never know which small opportunity, relationship, or decision today might become part of something much bigger tomorrow 📈

That’s why we believe in playing the long game and building strong relationships, creating measurable results, and growing step by step.

13/05/2026

Most marketing problems are not really “marketing problems”.
They are often clarity problems.

𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀:
Running campaigns.
Posting content.
Updating the website.
Looking at reports.
Trying to stay visible.

𝗕𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀:
Is it clear who you want to attract?
Is it clear why they should choose you?
Is it clear where leads are dropping off?
Is it clear what actually needs to improve first?

That is where I see many businesses lose time and money 💸

Not because they are lazy.
Not because they are doing nothing.
But because the work is not connected clearly enough to the business goal.

Before adding more marketing, it often makes more sense to find 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸.

Sometimes it is the offer.
Sometimes it is the website.
Sometimes it is the ads.
Sometimes it is the message.
Sometimes it is simply too many disconnected activities.

Better marketing does not always start with doing more.

Often, it starts with making the next decision clearer.

09/05/2026

𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗲 𝗱𝗼 𝗻𝗼𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗼𝗻!

Good marketing is not just about activity.

It is about making better decisions, attracting the right people and knowing where to focus next.

That is why there are a few things we do not compromise on when working with clients:

👉 𝗖𝗹𝗲𝗮𝗿 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀
Not everything deserves attention at the same time. We help clients understand what needs to be fixed first — and what can wait.

👉 𝗛𝗼𝗻𝗲𝘀𝘁 𝘂𝘀𝗲 𝗼𝗳 𝗱𝗮𝘁𝗮
Data should not just sit in a report. It should help us see what is working, where leads are dropping off and what needs to change.

👉 𝗦𝘁𝗿𝗼𝗻𝗴 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
The best results happen when marketing is connected to the business goal. That means clear communication, realistic expectations and a shared understanding of what success should look like.

We work across different markets, languages and industries, but the principle is always the same:

Marketing should be easier to understand, easier to measure and better connected to growth.

erichsenconsulting.es

28/04/2026

𝗔 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝘄𝗮𝘆 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 🚀

Many businesses think they need more marketing. In reality, they just need better direction.

At Erichsen Consulting, we help turn marketing into something that actually drives growth.

𝗪𝗲 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻:

• Clear strategy aligned with your business goals
• Practical, hands-on ex*****on
• Ongoing optimisation based on real data

Whether it’s Google Ads, SEO, or improving your website’s performance, the goal is always the same:
👉 more relevant leads
👉 measurable results

If your marketing feels busy but not effective, it’s often a sign that something needs to change — and that’s where we can help.

Feel free to reach out or book a free consultation to learn more 📲 erichsenconsulting.es

24/04/2026

Funny how everything is connected 🤝

The other day, I came across this beautiful photo of Ana-Maria at her venue Play in Mijas — and it made me smile.

We first met at a Costa Women event hosted by Ali Meehan. It was one of those lovely spaces where you meet inspiring people, share ideas, and connect.

At the time, it was just a conversation. But things have a way of evolving.

𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗼𝘀𝗲 𝗲𝘃𝗲𝗻𝘁𝘀, 𝗜’𝘃𝗲 𝗺𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗯𝗲𝗰𝗮𝗺𝗲:
• friends
• collaborators
• clients

Ana-Maria is one of those stories.

We later met again when she co-hosted co-working sessions at her venue in Mijas, and over time we ended up working together on her business.

𝗜 𝗵𝗲𝗹𝗽𝗲𝗱 𝗯𝗿𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗵𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘆:

– refining her positioning
– aligning communication to attract the right audience
– developing a strategy based on her business goals
– and turning ideas into something that could actually support growth

Because marketing isn’t just about ads or social media.

It’s about how you communicate, how you build trust, and how people experience your business.

And often, it starts with something simple:
A conversation. A recommendation. A connection.

Word of mouth is still incredibly powerful, especially when it’s built on genuine relationships.

People invest in people 💛 And behind every business, there’s a person.

22/04/2026

𝗜𝗻 𝗮 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗶𝗺𝗮𝗴𝗲𝘀, 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁.

Today’s audiences are more visually literate than ever. They can tell when a photo feels staged, overused, or not quite real. With the rise of AI visuals and generic stock content, finding authentic, relatable imagery is more difficult than ever.

📊 Studies show that people respond better to visuals that reflect real moments, real places and real people – not perfection, but personality.

That’s exactly why we’ve created a curated photo collection filled with high-resolution, honest and beautiful images from real locations across Spain and Denmark – including Marbella, Málaga, Mallorca, Barcelona, Copenhagen, Amsterdam and more.

𝗜𝗱𝗲𝗮𝗹 𝗳𝗼𝗿:
✔ Social media
✔ Newsletters
✔ Websites
✔ Marketing & branding visuals

Bring a sense of place, tone and truth to your content. 📸 Browse the collection here:
www.erichsenconsulting.es/digital-downloads/

11/04/2026

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗻𝗲𝗲𝗱𝘀 𝗺𝗼𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

𝗠𝗼𝘀𝘁 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗳𝗿𝗲𝘀𝗵 𝘀𝗲𝘁 𝗼𝗳 𝗲𝘆𝗲𝘀 𝗳𝗿𝗼𝗺 𝗮𝗻 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗱𝗼𝗶𝗻𝗴 🎯

We work with businesses across different industries and markets in Scandinavia, Europe, and the US.

What makes the difference is rarely the platform or industry.

𝗜𝘁’𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴:
• the market
• the audience
• and what actually drives results

In this case, it was about getting the strategy and positioning right.

𝗪𝗲:
– optimised the website (SEO)
– delivered a UX & CRO audit + strategy
– launched data-driven Google Ads campaigns

All focused on reaching the right audience and turning intent into action.

It's not just about setting up campaigns; it's about 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀 🚀

Thank you, Tina and Comunica Translations, for the great collaboration 🤝

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝘃𝗶𝗲𝘄 𝗯𝗲𝗹𝗼𝘄:

"𝘓𝘪𝘯𝘦 𝘪𝘴 𝘮𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘢 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴 𝘢𝘤𝘤𝘰𝘶𝘯𝘵 𝘧𝘰𝘳 𝘮𝘺 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘺, 𝘾𝙤𝙢𝙪𝙣𝙞𝙘𝙖, 𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘜𝘚 𝘮𝘢𝘳𝘬𝘦𝘵 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘕𝘰𝘳𝘥𝘪𝘤 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴.

𝘍𝘳𝘰𝘮 𝘵𝘩𝘦 𝘴𝘵𝘢𝘳𝘵, 𝘴𝘩𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘰𝘰𝘥 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘪𝘦𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘬𝘦𝘺𝘸𝘰𝘳𝘥𝘴 𝘢𝘯𝘥 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨. 𝘏𝘦𝘳 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙞𝙨 𝙨𝙝𝙖𝙧𝙥 𝘢𝘯𝘥 𝘤𝘭𝘦𝘢𝘳𝘭𝘺 𝘸𝘦𝘭𝘭 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩.

𝘚𝘩𝘦 𝘪𝘴 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦, 𝘩𝘪𝘨𝘩𝘭𝘺 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘦𝘥, 𝘢𝘯𝘥 𝘴𝘪𝘮𝘱𝘭𝘺 𝘢 𝘱𝘭𝘦𝘢𝘴𝘶𝘳𝘦 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩. 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘩𝘦𝘳 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘴𝘬𝘪𝘭𝘭𝘦𝘥 𝘢𝘯𝘥 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵."

07/04/2026

𝗟𝗲𝘁’𝘀 𝗯𝗲 𝗵𝗼𝗻𝗲𝘀𝘁...
𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗼𝗽𝗶𝗰, 𝗯𝘂𝘁 𝗶𝘁’𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁!

As we enter Q2, it’s time for a little check-in.

𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿? 🔢

Have you hit your Q1 targets? Is all your tracking in place across your website, Google Ads, social media, and beyond? And have you set your goals for next quarter?

Talking about impressions, engagement, conversions, CTR, and ROI might not sound sexy. But do you know what is?

Squeezing every last drop of value from your marketing efforts.

𝗠𝗼𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 = 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. Simple as that.

If you want to grow your business strategically with online marketing, your data needs serious attention. You’ve got to nurture your marketing strategy, fine-tune your tracking, and keep a laser focus on your goals.

Need an expert to help you streamline your tracking and make sense of your data?

Erichsen Consulting is here to help you turn insights into business growth

📲 Contact us for a free consultation at erichsenconsulting.es

03/04/2026

The holidays feels different when you’re a business owner 🐣🎃🎅🏝️

Sometimes we work most holidays, wake up early in morning to meet deadlines, work late nights, or even on weekends.

Office hours are flexible. We may work a Sunday at 22.00, but take time off on a random Wednesday to go to the gym, have brunch or catch a flight.

Here are my insights on how it really feels to be a business owner - both the good and the bad 💰💸

Dirección

C/Albacete 3, Torre ILUNION
Madrid
28043

Horario de Apertura

Lunes	09:00 - 17:00
Martes	09:00 - 17:00
Miércoles	09:00 - 17:00
Jueves	09:00 - 17:00
Viernes	09:00 - 16:00

Página web

http://www.erichsenconsulting.es/

Notificaciones

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