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Erichsen Consulting

Casa
España
Madrid
Erichsen Consulting

Data-driven marketing & strategic consulting for growth-focused businesses.
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We help you attract the right leads, optimise your marketing strategy, and save time with clear direction, smart ex*****on, and measurable results. Erichsen Consulting helps Scandinavian businesses take their company to the next level by overcoming challenges and improving their marketing and management efforts on Costa del Sol. My mission is to provide a helping hand to Scandinavian business owne

rs, so they can spend more time doing what they do best and enjoy the most while I take care of their digital marketing efforts. A collaboration with Line Krogsgaard Erichsen implies that you get a sparring partner full of ideas, insights and tools to grow your company by offering knowledge, know-how, data analysis and a customized strategy for reaching your goal. Erichsen Consulting offers a fresh, unbiased perspective and goal-oriented solutions within Google Ads, Social Media, copywriting and other aspects related to digital marketing and strategic communication. You can expect an independent consultant who works in alignment with the well acknowledged Scandinavian high quality.

17/08/2026

More money isn't always the answer.

Sometimes the better place to start is looking at where your current budget is actually going:

💸 Are you paying for clicks from people who were never likely to become customers?
💸 Are your ads appearing for searches that are too broad or simply not relevant to what you offer?

One practical way to reduce wasted spend is by reviewing your negative keywords.

That’s why we created "𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗟𝗲𝘀𝘀 𝗠𝗼𝗻𝗲𝘆 𝗪𝗮𝘀𝘁𝗲𝗱" a short, practical ebook to help you:

• Spot where your Google Ads budget may be going to waste
• Identify irrelevant searches you may want to exclude
• Improve your targeting and focus your spend on more relevant traffic

If you’re running Google Ads and want a clearer idea of where your budget is going, this is a good place to start 📈

Download the ebook via the link in the first comment 👇

10/08/2026

Do you ever want to just start over?

We do.

Roughly once a year.

Not because something is wrong, but because the business keeps changing shape. From the outside it probably looks steady. From where we stand, Erichsen Consulting is completely different than when Line started 6 years ago 👩‍💻

And it isn't only the business. Line has changed too. Both have become more resilient, clearer on what they want, and better at saying no when necessary.

It's been a rollercoaster, but we're proud the journey.

𝗥𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝘄𝗲'𝗿𝗲 𝘀𝘁𝗿𝗲𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻. 𝗧𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀:

• Improving erichsenconsulting.es so it reflects what we actually do now

• Showing up here consistently again, and on the other channels too

• Automation, better integration across platforms, and smarter tools

• Measuring customer satisfaction along the way and gathering feedback

• Most importantly, Line found 3 more skilled collaborators, each with their own gifts within email marketing, copywriting, social media management, AI and automation, who will help make this happen!

Erichsen Consulting grows every year, and we're learning every day, too. This really feels like the right direction, and it frees up time for Line to do what she does best 💪

Where are you in your business journey?

Building the foundation, or revisiting it? Attracting new clients? AI integration? Automation? Or delivering a more personal customer experience?

14/07/2026

Sometimes the real connection happens off the clock☀️

I recently joined Mojo Estates’ annual white party — an afternoon with clients, investors and collaborators from across Spain, Denmark and beyond, at their stunning villa in Marbella.

Mojo’s been a client of Erichsen Consulting for a couple of years now, and days like this are a reminder of why that matters: the strategy and the numbers are only half the job. The rest is trust, built over time, with people who let you into rooms like this one.

That’s the real currency in this industry 🫶

01/07/2026

𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗽𝗿𝗼𝘅𝗶𝗺𝗶𝘁𝘆 🤝

Behind every business, there are people. And most often, it is that human connection, trust and feeling of “these are the right people” that makes a customer choose you over someone else.

That’s why we make it a priority to visit our clients when possible ✈️

Not just through video calls, emails or Slack messages.

👇 These photos are from our work with Kirkelien in Aalborg, from the early days on the building site to seeing the homes completed and fully rented out.

For us, great marketing starts with understanding:

▪️ The people
▪️ The culture
▪️ The ambition
▪️ The real story behind the business

That understanding helps us connect strategy, positioning, marketing and lead generation, so the communication actually feels like the business behind it.

𝗔𝗻𝗱 𝗵𝗼𝗻𝗲𝘀𝘁𝗹𝘆, 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗮𝗿𝘁𝘀 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼:

Seeing ideas become action and action become real results 🚀

Are you looking for a growth partner who takes the time to understand your business properly?

Send us a message or contact us at erichsenconsulting.es/contact/

We would love to hear what you are building!

28/06/2026

𝗦𝗵𝗼𝘂𝘁𝗼𝘂𝘁 𝘁𝗼 𝗺𝘆 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗳𝗮𝗻𝘀 🤍

Since starting my business, I’ve always believed I could build something meaningful.

But what you don’t always see behind the scenes is the people who make the hard days easier, the wins more fun to celebrate, and the ideas even stronger.

To my family, close friends and supportive network — thank you for picking up the phone, cheering me on, offering advice, remote offices, helping behind the camera, and believing in me from the very beginning.

Even if you 𝘤𝘢𝘯 do things alone, it doesn’t mean you should.

19/06/2026

Wolt 💙

As a proper Dane, I took the bicycle yesterday to visit Wolt HQ in Copenhagen 🇩🇰🚲

Since the beginning of the year, Erichsen Consulting has been supporting Wolt’s Danish Marketing team with copywriting, email marketing and strategic marketing initiatives, so it was a pleasure to spend the day with the brilliant Danish team.

It’s exciting to work with such a fast growing organisation!

Originally founded in Finland and now part of the American DoorDash, Wolt has grown into one of Europe’s leading local commerce platforms, operating across more than 30 countries 🚀

It doesn’t hurt that the Danish summer shows up just as I arrive ☀️

15/06/2026

𝗛𝗘𝗟𝗣 🆘

I’m looking for a long-term Marketing & Content Specialist to help Erichsen Consulting, as we continue to grow.

Can you bring ideas to life through content, social media, design and marketing ex*****on?

𝗧𝗵𝗲 𝗶𝗱𝗲𝗮𝗹 𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝘀 𝘀𝗸𝗶𝗹𝗹𝗲𝗱 𝗮𝘁:
• Social media management
• Canva & visual content creation
• Reels and short-form video
• Content planning
• Basic Meta Ads support
• Marketing coordination

Most importantly, I’m looking for someone who is proactive, reliable, creative, structured, effective, and interested in building a long-term working relationship. This setup will feel like having a colleague and sparring partner, without compromising your freedom and flexibility.

📍 Ideally based on the Costa del Sol
🗣 High-level of English required
➕ Scandinavian languages are a plus

This is a flexible freelance collaboration with opportunities to support both Erichsen Consulting and selected client projects across a range of industries as we continue to grow. The role is expected to require 10-15 hours per month initially.

If this sounds like you (or someone you know), I’d love to hear from you!
Feel free to send me a message.

Learn more about the position 👉 erichsenconsulting.es/2026/06/15/marketing-content-specialist/

23/05/2026

Life is funny sometimes 🤔

Back in 2016, I came to Spain as an intern at Norrbom Marketing in Mijas. I was just eager to learn, gain experience, and build my skills before finishing my Master’s degree in Denmark.

Fast forward to today: I’m back at the Scandinavian Centre in Centro Idea — not as an intern, but as the founder of Erichsen Consulting, helping businesses grow through strategy, marketing, lead generation, and growth consulting.

And somewhere along the way, life came full circle ⭕️

Norrbom Marketing became a client, featured me in their magazine and even put me on the cover 👀

A reminder that growth is rarely linear. The people you meet, the work you do, and the way you show up consistently over time matter more than you think.

You never know which small opportunity, relationship, or decision today might become part of something much bigger tomorrow 📈

That’s why we believe in playing the long game and building strong relationships, creating measurable results, and growing step by step.

13/05/2026

Most marketing problems are not really “marketing problems”.
They are often clarity problems.

𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀:
Running campaigns.
Posting content.
Updating the website.
Looking at reports.
Trying to stay visible.

𝗕𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀:
Is it clear who you want to attract?
Is it clear why they should choose you?
Is it clear where leads are dropping off?
Is it clear what actually needs to improve first?

That is where I see many businesses lose time and money 💸

Not because they are lazy.
Not because they are doing nothing.
But because the work is not connected clearly enough to the business goal.

Before adding more marketing, it often makes more sense to find 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸.

Sometimes it is the offer.
Sometimes it is the website.
Sometimes it is the ads.
Sometimes it is the message.
Sometimes it is simply too many disconnected activities.

Better marketing does not always start with doing more.

Often, it starts with making the next decision clearer.

09/05/2026

𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗲 𝗱𝗼 𝗻𝗼𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗼𝗻!

Good marketing is not just about activity.

It is about making better decisions, attracting the right people and knowing where to focus next.

That is why there are a few things we do not compromise on when working with clients:

👉 𝗖𝗹𝗲𝗮𝗿 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀
Not everything deserves attention at the same time. We help clients understand what needs to be fixed first — and what can wait.

👉 𝗛𝗼𝗻𝗲𝘀𝘁 𝘂𝘀𝗲 𝗼𝗳 𝗱𝗮𝘁𝗮
Data should not just sit in a report. It should help us see what is working, where leads are dropping off and what needs to change.

👉 𝗦𝘁𝗿𝗼𝗻𝗴 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
The best results happen when marketing is connected to the business goal. That means clear communication, realistic expectations and a shared understanding of what success should look like.

We work across different markets, languages and industries, but the principle is always the same:

Marketing should be easier to understand, easier to measure and better connected to growth.

erichsenconsulting.es

Dirección

C/Albacete 3, Torre ILUNION
Madrid
28043

Horario de Apertura

Lunes	09:00 - 17:00
Martes	09:00 - 17:00
Miércoles	09:00 - 17:00
Jueves	09:00 - 17:00
Viernes	09:00 - 16:00

Página web

http://www.erichsenconsulting.es/

Notificaciones

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