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Alea Luxury Branding

Casa
España
Madrid
Alea Luxury Branding

We create magnetic identities. Hospitality-focused branding agency based in Madrid.

24/12/2025

As part of La Comarca de Vératton project , we did a photoshoot capturing the beauty of both the property and La Vera region. We consider that the guest journey starts with the first click on the website so the UX design has to be memorable from that very moment .

Storytelling through imagery is one of the most neglected areas of a hotel’s marketing strategy, yet one of the most powerful ones.

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20/02/2024

Over the past few months, we have found ourselves getting asked the same question over and over again: “Love the brand, but can you also help me with the interiors?”.

We are officially broadening our service menu so the answer to that question is “YES”. Calling all freelance creatives involved in groundbreaking interior and product design, regardless of style.

Send us your CV and portfolio to [email protected]

13/02/2024

Not our usual post but we couldn’t let this one go unmentioned. During our time in Mexico, we are visiting some iconic properties, looking for inspiration and local talent as we delve into the country’s traditions, art scene and rich gastronomy.

had been in our bucket list for a while. Well worth the wait, the hotel was once the childhood home of tenor singer and actor Pedro Vargas, hence the dramatic tiled interiors.

We’ll be in the Mexico for a while. Please contacts at [email protected] us for consultation or project submissions 🌞

30/01/2024

The tones and textures of winter as an integral part to Fuyu’s visual identity.

July 2024.

30/01/2024

Inspired by Haiku poetry and ukino philosophy, Fuyu is a slow living community concept that encourages guest to blend in with their surroundings and immerse themselves into a state of deep self awareness and relaxation.

July 2024.

23/01/2024

The last phase of our work for consisted on coordinating the curation of the magazine’s launch event together with in Madrid’s .

Since the first issue revolves around The Philippines’ art and design traditions, the set was inspired by Kamayan dining style (also known as Boodle Fight), where guests have to eat off banana leaves with their bare hands.

In addition, chose traditional ingredients for a vegan menu and a selection of Spanish moscatel wines that were a hint to traditional Filipino mass wines.

The result? An extremely funny dinner whose format is perfect to break the ice among strangers while it encourages guests to engage with the publication’s content through food.

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18/01/2024

Inspired by Sumi-e (ink painting) techniques, logo is a delicate example of Wabi-Sabi, which translates as imperfect beauty that shows the passing of time.

In fact, when developing the brand’s identity, we used ink brushstrokes as a brand element, scattering them around the pages of the magazine to create moments of surprise.

18/01/2024

Brand strategy for , an internal editorial project we developed alongside the talented .perl .

The magazine delves into the relationship between design, culture and the environment in selected destinations. It takes its name from the Japanese expression “Mono no Aware” - the beauty of impermanence - so we researched into East Asian aesthetic sensibilities and editorial traditions.

The result is a premium landscape-format bookzine rich in blank space, overlapping elements and bold ink brushstrokes that elevates any bookcase.

Brand strategy:
Graphic design: .perl
Paper: .paper
Printing:
Publisher:

20/12/2023

Chiaroscuro Art Direction for

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19/12/2023

Tactile elements for

When giving shape to a new vase, intuition is your best ally. The idea comes from the hands; it comes from the experience of having created dozens of pieces before. At the moment your palms touch the wet clay, there is this feeling of being totally present and connecting with your roots through art and craftsmanship. The vase is the manifestation of that feeling.

Services offered:
- Rebranding (express service option)
- Art Direction
- Social Media content design
- Brand guardianship

Dirección

Madrid

Página web

http://www.alealuxurybranding.com/

Notificaciones

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