04/09/2020
"Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media companies, will see a compound annual growth rate (CAGR) of 8% from 2019 to 2022, compared to a 0.5% CAGR across all industries. Despite this relatively strong anticipated growth, the industry is not insulated from the economic fallout of the COVID-19 pandemic. Monthly global household expenditure on media and entertainment in 2022 is predicted to be 30-40% less compared to 2019, while global advertising spending for 2020 is expected to decrease 8.1% from 2019 levels."
This report outlines long-term implications for the media ecosystem, including changes to industry structure, user experience, monetization and data practices. The report highlights six implications for the media and entertainment industry, each with a value map to illustrate major impacts for indus...