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Tundra Group

Tundra Group is a group of Business Consulting companies with service of Finance, Controlling, HR and IT, specialized to Hotels, Catering, Retail, etc

23/05/2026

Spain’s hotel investment market continues showing exceptional resilience heading into 2026.

But the most interesting trend is not only the volume of capital entering the sector, but where that capital is concentrating.

After urban assets dominated the immediate post-pandemic recovery, resort and leisure destinations are regaining leadership thanks to:
* stronger international demand
* luxury repositioning
* larger ticket transactions
* resilient operating performance

According to the latest market estimates, Spain could approach €5 billion in hotel investment volume in 2026.

One particularly important signal: capital continues concentrating in premium 4★ and 5★ assets, especially in destinations capable of sustaining ADR growth rather than relying only on occupancy.

The market increasingly rewards:
• asset quality
• positioning
• scarcity
• destination strength

Spain is no longer competing only on tourism volume, it is increasingly competing on value creation.

23/04/2026

Europe’s hotel markets are no longer growing the same way.

Q1 2026 confirms a shift that has been building for the past 12–18 months:

* Occupancy is stabilising at high levels
* ADR is now doing the work

Across key capitals:

+ London remains Europe’s pricing benchmark, with ADR clearly leading performance
+ Paris shows post-event normalisation, but continues to trade at strong levels
+ Madrid stands out as the most balanced growth story
+ Barcelona maintains high ADR with tighter demand dynamics
+ Rome continues to benefit from leisure and event-driven demand

When occupancy stabilizes, ADR matters.

At this stage, factors to improve pricing and maximize revenue are:

* Revenue management
* Asset quality and positioning
* optimize segmentation

The upcoming months will favor those whom not only dedicate effort to fill, but have the ability to optimize pricing.

19/04/2026

Ethiopia’s hotel recovery story is not being driven by leisure tourism.

It is being driven by connectivity and business travel.

Over the last few years, the rebound is clear:

Ethiopian Airlines passengers:
→ ~9M (2021/22)
→ ~14M (2022/23)
→ ~17M (2023/24)
→ ~19M (2024/25)

At the same time, the Ethiopian economy has continued to expand, providing a stable base for institutional and corporate travel.

For hospitality, this matters.

Because in Ethiopia, demand is largely built on:
* aviation hub traffic
* diplomacy and international organisations
* business travel linked to Addis Ababa

Not leisure.

This creates a very specific dynamic:
+ connectivity drives demand
+ institutional travel stabilises occupancy
+ growth is gradual, not volatile
But there is a second layer to this.

The same elements supporting today’s performance are also building the foundation for future tourism.

Air connectivity, hotel supply and international exposure are all prerequisites for a destination to scale as a leisure market.

Today’s demand is functional.

Tomorrow’s demand can be experiential.

Ethiopia is not yet a leisure-driven destination.

But it is increasingly positioned to become one.

16/04/2026

The most valuable asset in hospitality is no longer the hotel.

It’s the loyalty program.

Today, the largest hotel groups are not just competing on brand or footprint.

They are competing on who controls demand.
Looking at the major global programs:

Marriott International → ~240M members
Hilton Worldwide → ~220M
InterContinental Hotels Group → ~140M
Accor → ~100M

And in China:
Huazhu Group → ~190M
Jin Jiang International → ~180M

The implications are structural:

* Loyalty provides a base level of occupancy
* Loyalty supports pricing power (ADR)
* Loyalty reduces dependence on OTAs
But more importantly:
* Loyalty programs are now full demand ecosystems
China shows the extreme case — where integrated platforms drive even higher capture of demand within the system.

For operators and investors, this shifts the focus from:
real estate → distribution control
brand → customer ownership
rooms → repeat demand

The largest hotel companies don’t just operate hotels, they own demand.

08/04/2026

Spain’s tourism story is not only about volume, it's about demand profile.

2025 closed with 97M+ international tourists, still growing vs 2024, which reinforces Spain’s position as one of Europe’s strongest inbound tourism markets.

But from a hospitality and investment perspective, the real question is not only how many tourists arrive.

It is:
* who is coming
* where they are going
* how they spend

That matters because different source markets behave very differently in terms of:

• stay duration
• seasonality
• booking patterns
• ADR tolerance
• and total guest spend

For hotel owners, operators and investors, this is increasingly relevant.

Because in the current market:
tourism volume matters, destination big asset, but demand mix drives performance.

And that ultimately influences:
pricing power
ancillary revenue
seasonality resilience
and asset positioning

Early 2026 signals suggest Spain remains well supported by its core European feeder markets, with both urban and leisure destinations still in a strong position.

05/04/2026

Spain’s hotel market continues to show a strong combination of scale, pricing power and product repositioning opportunities.

2025 data confirms several clear trends:
• solid national ADR performance
• resilient occupancy levels
• strong pricing in Madrid and Barcelona
• continued outperformance of leisure destinations such as the Balearics

At the same time, an interesting gap remains: ADR split between 4★ and 5★ hotels.

From an investment perspective, this matters.

Because the real differentiation is no longer just occupancy, it’s:
* quality of demand
* guest daily spend
* strength of positioning

In many cases, the most attractive assets are not those maximising volume, but those able to sustain premium ADR through concept, service and experience.

Spain remains one of the most compelling hospitality markets in Europe. But the trend, performance is driven by product sophistication, not just location.

10/01/2026

Madrid vs Barcelona vs Dubai Hotel Markets: H1 2025 snapshot (ADR & Occupancy)

Dubai: Occupancy 81%, ADR AED 745
Madrid: Occupancy 76.6%, ADR €179.60
Barcelona: Occupancy 76.6%, ADR €195.50

Two observations:

1. Barcelona vs Madrid: same occupancy level, but Barcelona keeps the rate premium .

2. Dubai: still combines very high occupancy with rate growth.

Spain’s “upmarket” push is also visible outside hotels: luxury shopping tourism has been growing, with reported increases in tax-free spending by non-EU visitors through Sep 2025 and Spain strengthening its position in the European luxury landscape.

09/01/2026

First Business trip of 2026, obviously had to be to Mallorca!
Have a great day 👍

04/01/2026

Balearic Islands: key hotel openings for 2026

The upcoming pipeline highlights a clear shift toward differentiated hospitality products:

• Premium coastal resorts
• Large-scale lifestyle assets
• Low-density rural boutique hotels

A signal that the Balearics are continuing to mature as a destination, focusing on asset quality and experience rather than volume alone.

02/09/2022

First week after vacations is always tough. Loved last weekend's visit to Copenhagen (Denmark).
Happy Friday 🌟💫👍!

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