Matteo Borea

Name: Matteo Borea
Address: San Bartolomé de Tirajana, 35100, ES
Telephone: +393282333359
Price range: $$$$

🚀 20+ years experience - from 0 to 1,9 MLN
💵 Profit strategies for roasters and coffee biz
👇 Raise Your Coffee Prices Without Losing Clients

14/06/2026

€0.41.

That’s what the farmer who grew your morning coffee nets per kilogram. After fertiliser, hired labour and transport. Four percent of an €8.06 shelf price.

Add unpaid family labour at local minimum wage and the real cost of production rises to €8.86. More than the shelf price itself. Coffee production cannot pay for its own production.

The Coffee Barometer 2026 documents all of this. Company names. Actual numbers.

I wrote about what it made me think. And what it made me look at in my own business.

New piece on Substack. Link in bio.

One question: what’s one thing in your business you’ve been treating as an operational problem that’s actually structural?

05/06/2026

I'm building a blend in public.

This means documenting every decision as it happens: what I'm looking for, what I'm excluding and why. You follow the process from the inside, not just see the result when it's done.

This carousel is one step. A natural process component for an espresso blend. The specs are exact. The reasoning is in the slides.

If you're a producer, importer or trader with green coffee that fits: contact me.
Samples and offers welcome.

More to come.

31/05/2026

🇧🇷 You’ve been selling their coffee for years without meeting them.

July 2026, let’s change that. IWCA Italia buyer mission, Minas Gerais, Brazil. Six spots, real farms, direct sourcing relationships built in person.

Link in bio to join us.

14/05/2026

Most coffee entrepreneurs I talk to are working harder than ever. And still feel stuck.

The SCA just published their Equitable Value Distribution Survey. The finding: those creating the most value in specialty coffee are often capturing the least of it.

The supply chain is part of it. But for independent operators, the gap lives somewhere closer: in pricing, in positioning, in not having a real answer to why someone walks past three competitors to reach you.

This carousel breaks down the pattern. And what actually shifts it.

Grab the free guide at the link in bio.

13/05/2026

🚯 LinkedIn is full of coffee experts.

The problem is most of them have never bought a bag of green coffee in their lives.
Since AI arrived, anyone can produce a convincing market analysis in ninety seconds. Price forecasts. Specialty trends.

Strategies for roasters. All polished, all generic, all with no real consequences for whoever wrote it.

Because if you're wrong, you just delete the post but the market doesn't work that way.

Those who actually work in this sector know the difference between a right analysis and a wrong one isn't measured in likes. It's measured in contracts, green coffee purchases, and producer relationships that last years.

Lived experience can't be generated. It's earned. And it shows.

Click the link in bio

11/05/2026

China just cut tariffs on Ethiopian coffee. Most people scrolled past it. I didn't.

I've been watching this pattern for two years. Luckin locks 4 million bags of Brazilian green coffee until 2029. Chinese capital buys Blue Bottle. Now zero tariffs on Ethiopian origins, with none of the compliance burden Europe keeps adding.

The math: if Chinese per-capita consumption reaches just 50 cups per year (Italy drinks 600), the market needs 30 million extra bags. Global production is 175 million bags. It cannot scale that fast.

There's one word for what happens next. And the only real buffer isn't a better blend or a smarter negotiation. It's positioning.

Full analysis at MATTEOBOREA.IT — link in bio.

09/05/2026

Lo specialty non sta morendo. Sta sopravvivendo a noi.

Per decenni abbiamo venduto mediocrità come eccellenza. Tostatura scura per coprire i difetti. Blend costruiti per abbassare i costi. E un racconto che ha convinto generazioni intere che quella fosse l'eccellenza italiana.

Non è il mercato che non capisce. È una parte del settore che non vuole cambiare, e chiama questa resistenza "tradizione."

I numeri parlano chiaro: -8.409 bar spariti in un solo anno. Il 90% delle imprese non trova personale. I giovani non scelgono questo settore perché non ci sono prospettive.

Questa non è tradizione. È immobilismo con un brand storico attaccato sopra.

07/05/2026

Most people who want to open a coffee shop think the missing piece is experience behind the bar.

It isn't.

The missing piece is knowing what kind of business you're actually building, and whether the numbers support the life you think you're buying.

Craft without clarity isn't passion. It's just expensive.

If you're about to open, or you've opened and the math isn't mathing, the question isn't "do I need more training".
It's "do I know what I bought?"

05/05/2026

The market did what no consultant ever managed to do.

It forced you to look at the numbers.

For years you worked on quality, on the product, on the relationship with your customers. And that was fine. Margins were tight but manageable, and enthusiasm compensated for what the numbers didn't add up.

Then green coffee prices spiked. Costs exploded. And there was no more room to operate without a strategy.

Those who had built a clear positioning held up better. Those who communicated real value to their customers came through the crisis with less damage. Those who competed on price got crushed.

I'm not saying this to be harsh. I'm saying it because it happened, and it will happen again.

The crisis isn't the problem. The crisis is the test.

And the results are already visible.
Link in bio.

02/05/2026

Passion got you started.
But it won't be enough to keep you going.

I've met a lot of people who deeply love coffee. Who know every detail of every process. Who talk about roasting profiles and botanical varieties with their eyes lit up.

And they can't build a business that works.

Not because they're ignorant. But because nobody ever told them that loving what you do isn't enough. That passion is the fuel, not the engine.

The engine is structure. Knowing exactly how much you earn per kilo sold after all real costs. Having a positioning your customers understand without you needing to explain it. Stopping doing everything yourself and starting to build something that works even when you're not there.

Passion brought you here.
Now something else is needed.

👉 Reach matteoborea.it or click the link the in bio to download the solution you need.

Dirección

San Bartolomé De Tirajana
35100

Teléfono

+393282333359

Página web

https://buy.matteoborea.it/products/ebook-the-profitable-pour

Notificaciones

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