Relevant Digital Oy

13/01/2026

We won’t be actively updating this channel anymore.
If you’d like to stay in the loop on what’s happening at Relevant Digital, follow us on LinkedIn instead 👉 https://www.linkedin.com/company/relevantdigitaloy

See you there!

Relevant Digital | 2 517 followers on LinkedIn. Yield Platform for Digital Ad Sellers | Ad Revenue Reporting | Real-Time Analytics | Header Bidding Management | We help digital publishers and media sales houses maximise ad inventory value and transform complex data into actionable business insights....

04/05/2023

Looking for a way to monetise your ad inventory more effectively? 🔥

Learn how Hamburg-based Skalden Media has achieved impressive results by utilising Relevant Yield's HB Manager and HB Analytics. They have successfully enhanced ad revenue and operational efficiency through these powerful solutions. The benefits they have experienced include:

💰 Increased ad revenue & autonomy
⏰ Time-saving & more efficient operations
🔍 Enhanced transparency & control over the ad stack
📈 Doubled pure revenue via Prebid

Skalden Media highlights the following as the best aspects of using Relevant Yield:

💎 Ease of managing Prebid & Amazon: The ability to easily and comfortably adapt and manage Prebid & Amazon without coding skills is highly appreciated.
💎 Operational control: They appreciate the ability to quickly add or remove pages, manage ad units, and disable SSPs as needed, giving them more control over their operations.
💎 Increased transparency and direct exchange with SSPs: Skalden Media emphasises that having direct control over their ad stack and being able to negotiate and optimise directly with SSPs has led to increased trust, revenue, and demands for their customers.
💎 Insightful reporting dashboard: They praise the well-structured dashboard and reporting tool, which offer almost endless analysis possibilities, enabling more optimal returns.

Don't hesitate to reach out to discover how Relevant Yield can empower your tech control and ad revenue growth.

The Hamburg-based agency streamlines ad operations using HB Analytics & HB Manager, improving efficiency & transparency.

02/05/2023

🎯 Importance of contextual data for publishers 🎯

Contextual data and advertising targeting based on it are methods that we believe will gain an increasingly important role in publishers' data strategies in the future.

We discussed the topic in a blog post, and here's a quick summary:

🔒 Opportunities: Inventory value enhancement, a better understanding of content and users, privacy and data protection compliance, and reduced reliance on third-party cookies.
😡 Ethical concerns: Publishers' frustration with unauthorised data usage, AOP's open letter urging ad buyers to protect publishers' interests.
🚀 Future prospects: Promising growth, AI and machine learning advancements, an increased role in advertising targeting, content optimisation, and user experience improvement.

If you would like to discuss your observations further or if you have any questions related to contextual data and targeting, please comment below or contact us. ✉️💬

In this text, we aim to provide publishers with a comprehensive overview of the benefits of contextual data and targeting, ethical considerations, and future prospects.

13/03/2023

It's time to introduce our skilled team! 🚀 First up, our C-level executive: Meet Pepe, Chief Dog Officer (CDO).

Pepe is a beloved member of our team at the Keilaniemi office, where he fulfills his role as a furry friend. He is always ready to play, with a tennis ball ready in his mouth. While Pepe is well-liked by all, his exuberance can sometimes lead to disruptions in meetings. In his downtime, Pepe enjoys taking dips in the water. He also has two furry assistants, Fani and Hilla, who usually work shifts in our office one at a time in order to avoid "over-managing".

06/02/2023

Last Friday, we gathered with almost the entire Relevant Digital team to raise a toast to 🌟 the successful year of 2022🌟 and strategise for 2023. With new and exciting plans in the pipeline, here's a glimpse of what we have in store 🔜

- Relevant Yield: A wealth of new features are coming this year to help publishers and networks thrive in the online advertising space. These features will foster efficiency, independence, innovation, and better success.

- Customer Success: Our goal is to help our customers achieve even greater success with Relevant Yield by providing training and support on how to utilize its various features to their fullest potential.

- Relevant Programmatic: This year, we'll be focusing on auditing and optimisation. With the addition of the new multivariate testing feature in Relevant Yield, we'll be able to determine the most profitable floor prices and optimal timeouts, among other things.

- Expanded Relevant Yield Services: We're committed to providing our Relevant Yield users with even more services in the future, including auditing, optimisation, testing, and other support to help them achieve a sustainable and innovative approach to online advertising sales.

- Gratitude for our Partners: We were thrilled to receive video greetings from our incredible consulting partners from the UK, USA, Germany, and the Netherlands. We're grateful for their contributions as we continue to expand into new markets.

- Also congratulations to Barbara Jerko, our colleague of the year! The annual vote was taken, and our newest team member came out on top. A warm round of applause to Barbs for being an outstanding addition to the team.

As we look forward to the exciting opportunities that 2023 holds, we thank all those who have been a part of our journey so far. ❤

Here's to another great year! 🔥

12/09/2022

The best team, the best party! ❤️ Last Fri-Sat we celebrated the Autumn Kickoff in great weather at Backby manor in Espoo. The program included e.g. discussion around , good food, great company, escape room game (our team got out in time 🙌 ), and of course also sauna and swimming as well as house parties and karaoke 🎶🕺. Great times together with the team.

17/06/2022

Our Chief Dog Officer checking latest revenue stats before weekend. All good👌time to relax. Have a nice weekend ☀️

14/04/2022

Is anyone curious to hear more about ? CDO Pepe and his assistant Fani are at Relevant Digital's office today and ready to help you. They’re still trainees, so it may be that the demo isn’t going so well yet 🤭. Does your office have furry helpers?

18/03/2022

How heartwarming it is to get feedback like this 💖: “I love working with you! The service is great and the team is always helpful!”

It signals that we have done something right. For us, customer satisfaction is important and we always strive to improve based on the feedback we receive. On our blog, you will find a short overview of the results of our latest survey.

Thank you for all your feedback!! 💎🙏

The overall rating of our Relevant service was 8,9 on a scale of one to ten. In general, our customers are very satisfied.

09/02/2022

Ok. Our adtech consultant Tuukka won the “who has the best pair of office slippers” contest. Quite clearly actually.