Alex Romanovich

21/01/2026

Your brand isn’t a robot.
So why does it still market like one?

In the latest episode of Global Edge Talk, hosted by Alex Romanovich, we sat down with Erin Ashley Simon — Division I athlete turned esports leader, entrepreneur, and one of the strongest voices for inclusion and human-centered marketing today.

This conversation isn’t about hype. It’s about what actually builds trust now.

Erin talks about:
• why Gen Z and Gen Alpha choose connection over polish
• how access (hardware, broadband, education) still defines who gets to compete
• why community matters more than content
• and why AI can accelerate marketing — but can never replace empathy

One story stood out: using AI not to fake authenticity, but to amplify it — helping a local comic shop triple profits through honest, human storytelling.

The takeaway is simple, but uncomfortable for many brands:
emotion beats perfection, people beat platforms, and trust beats scale.

🎙️ Hosted by Alex Romanovich on Global Edge Talk
👉 Listen to the full conversation:
https://hubs.ly/Q03_GCDn0

What do you think matters more today: efficiency or empathy?

Erin Ashley Simon on gaming, inclusion, and human-centered marketing—how authenticity, access, and AI are shaping the next era of brand trust.

23/10/2025

🇪🇪 From Tallinn to New York — and Now to Slush 2025: Why Nordic Innovation Wins Globally 🇺🇸🇫🇮

Over the past few years, I’ve had the privilege of working with some of the most extraordinary Nordic and Baltic founders — people who combine engineering precision, deep sustainability values, and global ambition.

Through GlobalEdgeMarkets (GEM), we’ve been guiding and investing in early-stage Nordic companies ready to scale — bridging the gap between the Nordic innovation mindset and U.S. market realities.

One company that truly captures this spirit is EatBeat, an Estonian AI-driven nutrition app built on Nordic Nutrition Recommendations (NNR2023).

In less than a year, the EatBeat team has:
✅ Successfully entered the U.S. market with strong traction and low CAC;
✅ Launched a major app revamp and Weekly Nutrition Reports for personalized, AI-driven health guidance;
✅ Rolled out the “Spooky Smart Eating” Challenge — proving that healthy habits can be fun, engaging, and data-driven;
✅ Presented at the EBAN European Angel Investment Summit and is now gearing up for Slush 2025 in Helsinki, showcasing the next generation of sustainable, science-based healthtech.

Estonia and Finland continue to punch far above their weight in innovation:
🇪🇪 Estonia now counts 1,500+ active startups, 10+ unicorns, and one of the highest startup densities in Europe.
🇫🇮 Finland’s ecosystem, anchored by Slush, draws over 13,000 investors, founders, and journalists each year — creating Europe’s most vibrant hub for early-stage capital and deep tech.

At GEM, we see this region as the next frontier of human-centered AI, wellness, and sustainability.
The Nordic way — pragmatic, data-driven, and humble — is exactly what the world needs right now.

And EatBeat is proving that this approach travels well — from Tallinn to New York, and soon, to the global stage at Slush 2025.

👉 Learn more: https://hubs.ly/Q03PRX5d0

22/10/2025

🌍 Excited to share that GlobalEdgeMarkets (GEM) is partnering with – Smart Technology Transformation in Healthcare, produced by and Today (THMT)!

🧠 On Oct 30–31, 2025, the Historic GE Building in NYC will host global leaders in , , , , and — all driving one mission: transforming healthcare through intelligent innovation.

🤝 At GEM, we’re proud to help shape sustainable, tech-driven healthcare models that enhance access, equity, and outcomes worldwide.

Join us in building the future of connected care.

04/03/2025

TARIFFS! It's a thing today!

https://www.facebook.com/share/p/15swtcmZJq/

GlobalEdgeMarkets – The experts in Global Business Innovation, Optimization, and Growth. We can help your Business thrive. Contact us for expert guidance on Navigating Global Trade: Tariffs, Protectionist Policies, and the Future of International Relations

07/02/2025

Are you in the market for a job? Are you looking for a hashtag assignment? Will you be competitive in the age of ? Or are you confused about where and how to get the best talent?

The hiring game is changing fast. AI is reshaping talent acquisition, redefines company culture, and global challenges force businesses to rethink their recruitment approach.

Are you keeping up, or are you being left behind?

In the latest episode of , I sat down with Matt Mann, VP of Global Sales at reesmarxGLOBAL, and we broke it down for you, topic by topic:

🔹 Why AI won’t replace recruiters—but those who use it will outpace those who don’t
🔹 The most significant mistakes companies make in hiring for hybrid roles
🔹 How is both an and a threat in talent acquisition

If your strategy still looks like it did five years ago, you’re already behind.

Listen now and future-proof your hiring strategy: https://hubs.ly/Q035NRhY0

What’s YOUR biggest in hiring or managing talent right now? Let’s talk in the comments! 👇

GlobalEdgeMarkets – The experts in Global Business Innovation, Optimization, and Growth. We can help your Business thrive. Contact us for expert guidance on Navigating the Future of Recruitment: Insights from Matt Mann at reesmarxGLOBAL on Hybrid Work, AI, and Global Challenges

04/10/2024

Global Edge Markets is a proud member of the Press Corps at Advertising Week on October 7th in New York, New York City!

If you are attending next week, please get in touch with me for an exclusive interview with GEM for global distribution and a few sound bites at !

If you are a brand or an early-stage company with international ambitions seeking market entry and , stop by and say a few words about your experience and how you market and promote your business!

https://lnkd.in/ebqwhjjk

See you next week at

15/06/2024

On the road again! This time, it is local (USA only)!

Atlanta, Georgia, Miami, Florida, USA, , Sarasota, Florida, St. Augustine, Florida; and; and who knows where else!

If you are there and want to meet up for coffee and a great chat, a strategy, a business idea, or "just to shoot the breeze" - holler!

18/05/2024

How more authentic can you get sitting in downtown and eating a with fans, watching a hockey World Cup game - Finland vs … and of course, I am rooting for the Finns (or I may get 😱)

31/12/2023

Happy New Year 2024! 🎉🌟

As we step into a new year (The Year of the Dragon), let's embrace it with the hope that peace will flourish in every corner of our world, especially in Ukraine and the Middle East, where tranquility is overdue and much wanted. May 2024 be the year when the olive branches of harmony overshadow the shadows of conflict.

In this year, let's celebrate the resilience of Democracy, a testament to our collective strength and dedication to safeguarding our freedoms. May our choices reflect the best of our ideals, especially as we look towards electing leaders who embody integrity, wisdom, and the true spirit of service in the USA and around the globe.

Above all, I wish each of you, my friends and family, immense happiness and robust health. May this year be kinder, filled with joyous moments, prosperity, and opportunities for all. Let's make choices that bring us closer as a global community, fostering a world where everyone can thrive.

Here's to a 2024 brimming with hope, unity, and growth. Happy New Year to one and all! 🌍❤️🕊️

Global Edge Markets

18/12/2022

It’s an amazing game!