Peter Sandeen

Peter Sandeen Clear advice on efficient, consistent marketing

11/04/2023

Effortless Sales: How to create an offer people want to buy� and a presentation that sells it for you...

First major presentation I've done in months.

We'll go over a simple marketing and sales system that's especially good for high-ticket offers.

You'll see every part of the system, so you know what it takes to build it.

✅ Why you don’t need to hold back on sharing the most useful information to make sales (especially high-ticket sales)
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✅ How minor changes to your offer can multiply your sales (the Enticing Offers framework)

✅ ​5 types of presentations you can choose from (based on what suits you best)
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✅ How simple your entire marketing and sales system can be (and still be more effective than whatever you do now)

​✅ Why getting the right people to see your presentation is almost never the problem you need to focus on (and 5 ways for you to get them there)

Join us live (or get the recording): https://secure.petersandeen.com/effortless-sales

Want to know what actually determines how well your website works?It's not design or tech.I'll be talking about website ...
17/06/2021

Want to know what actually determines how well your website works?

It's not design or tech.

I'll be talking about website essentials in a few hours live. Come and hang out and ask your questions.

https://un826.isrefer.com/go/Summit/PSandeen

Ever wondered why your marketing analytics don't match with each other?I recently got 5 different sets of numbers from d...
05/03/2021

Ever wondered why your marketing analytics don't match with each other?

I recently got 5 different sets of numbers from different tracking systems. I got a bit worried to say the least.

It's a common issue. Here are the most common solutions... https://buff.ly/2NXRAwl

How a SINGLE A/B test increased landing page conversions by 300%.Hint: It's because I didn't rely on "best practices." h...
27/02/2021

How a SINGLE A/B test increased landing page conversions by 300%.

Hint: It's because I didn't rely on "best practices." https://buff.ly/3b3IvLb

In this video you see not only the thinking behind the test, but also what I changed based on that thinking.

No matter how long you work in marketing, your hunches will sometimes fail miserably. https://buff.ly/37sit1REven if you...
20/02/2021

No matter how long you work in marketing, your hunches will sometimes fail miserably. https://buff.ly/37sit1R

Even if you rely on "best practices" (like I did in this case), you might cut your conversion rates in half or less.

Two of the tests I did were changes I was just about certain would improve results. I almost just made the changes without bothering to test them first because I couldn't imagine them failing. You might already have used them, so watch the video to be safe: https://buff.ly/37sit1R

Most webinars suck. But they don't have to. You can make them useful for the viewers and also make sales.Here's how to m...
10/02/2021

Most webinars suck. But they don't have to. You can make them useful for the viewers and also make sales.

Here's how to make your webinars friendly and effective at the same time... https://buff.ly/3jxGGZq

I’m very critical of business books. Few of them feel worth recommending widely, even if there are some golden nuggets o...
09/02/2021

I’m very critical of business books. Few of them feel worth recommending widely, even if there are some golden nuggets of ideas.

I’m glad (even relieved) that this one is an exception:

Effortless: The Counter-Intuitive Business Growth Formula for Coaches, Consultants, Authors, Speakers, and Experts

When I reviewed it, I described it as “more value than many courses.”

You can download a free copy today. https://buff.ly/2NenXWv

Uncommon common sense:Copying what increased other people's sales usually doesn't increase your sales.When something inc...
02/02/2021

Uncommon common sense:

Copying what increased other people's sales usually doesn't increase your sales.

When something increases your sales, it's because it fixed a problem you had. If you happen to have the same exact problem the other people had, then copying them has a chance of working. Otherwise, it's a waste of time.

It's not too hard to find the specific problems you need to fix. Here's a video about the method I've used for years. Even many experts have started using it because it's so simple and practical (but even a novice can use it).

https://buff.ly/36uEpsz

Had a great chat with Melanie Benson some time ago about getting leads from your website: https://buff.ly/3a4dLb0
01/02/2021

Had a great chat with Melanie Benson some time ago about getting leads from your website: https://buff.ly/3a4dLb0

01/02/2021

I'm thinking of doing a video series on how I improve a sales funnel—a real example with all the steps I take.

I'd also go through the things that don't go right and how I deal with those.

I'm wondering if that's interesting for many enough people. So, let me know if you'd like to see it.

The first video would be about how I dealt with issues in reporting (different places telling me contradicting things about click numbers etc.) and a landing page converting poorly (how I figured out the issue and immediately increased conversion rate from ~5% to ~20% with minimal effort).

If I make the series, I'll publish the videos on YouTube, so subscribe to the channel to get the videos: https://buff.ly/3638Iq4

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