Salesframe

Salesframe Sales enablement for FMCG and others. Prep, present, share links, track engagement. Salesframe is a revolutionary B2B Sales Enablement tool.

Support your sales team with the tool that makes every meeting count.

4 hours lost weekly looking for sales materials. That's half a selling day. Every week. Gone.Not in calls. Not in front ...
12/05/2026

4 hours lost weekly looking for sales materials. That's half a selling day. Every week. Gone.

Not in calls. Not in front of buyers. Digging through shared drives and old email attachments.

And when they do find something and there's no guarantee it's the latest version.

This is the problem Salesframe was built to fix: for FMCG field teams specifically.

Curious how your competitors are handling this? Get in touch today.

Don't ask your field sales reps what they think of marketing materials: you won't like the answer.Because they'll tell y...
04/05/2026

Don't ask your field sales reps what they think of marketing materials: you won't like the answer.

Because they'll tell you the materials are useless. And they'll be wrong!

✔ The deck is fine. It's sitting in a folder nobody has opened since Q1.
✔ The product info is fine. The versions from eight months ago, less so.
✔ The pricing info is fine. The one your rep built themselves the night before the meeting... not so much.

This isn't a marketing problem AND it's not a rep problem.

Your lack of system is costing you every time a rep walks into a meeting underprepared.

How much longer will you let that go on?

✗ Reps build their own decks because they can't find the official ones✗ You find out about outdated materials from a buy...
27/04/2026

✗ Reps build their own decks because they can't find the official ones
✗ You find out about outdated materials from a buyer, not your team
✗ Nobody can tell you which pitch actually closed the last big account
✗ A new rep's onboarding takes 3 weeks — mostly because they're chasing down materials
✗ Marketing asks "is anyone using the new campaign deck?" and no one knows

Sound familiar?

This is exactly the conversation we keep having with sales leaders at FMCG companies across Europe.

Most sales content problems are actually content organisation problems.✔️ The reality: the slides exist and the product ...
26/04/2026

Most sales content problems are actually content organisation problems.

✔️ The reality: the slides exist and the product information is somewhere. The latest campaign brief was sent last Tuesday and maybe someone read it.

❗The problem: nobody can find the right version in under a minute when they're out in the real world.

Better content won't fix that. A better system for getting it to the right person at the right time will.

Nobody did this on purpose, and that's what makes it so scary.The file had a generic name, lived in a regurarly used fol...
20/04/2026

Nobody did this on purpose, and that's what makes it so scary.

The file had a generic name, lived in a regurarly used folder, and a rep grabbed it before a visit without checking the date.

The buyer noticed. If the rep noticed, they'd already wasted time and made a bad impression.

This is what happens when there's no clear systems for keeping things up to date, and it's exactly the kind of every-day field sales problem Salesframe solves.

We think no one should require an archaeology degree to find the current sales materials.

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Your buyer shouldn’t see you skipping slides awkwardly during your pitch. We just shipped something field sales teams ha...
01/04/2026

Your buyer shouldn’t see you skipping slides awkwardly during your pitch.

We just shipped something field sales teams have been asking for: presenter view, speaker notes, and improved slideshow view.

→ Your screen and your buyer's screen show different things
→ Reorganize slides live; they never see any extra hassle
→ Marketing locks the sales story. Reps add private notes on top.

Your sales story stays on brand. Your reps stay in control. Your buyers stay focused.

You sent the proposal three days ago. You have heard nothing.Then your phone pings. Someone just opened your offer. They...
21/03/2026

You sent the proposal three days ago. You have heard nothing.

Then your phone pings. Someone just opened your offer. They spent three minutes on the pricing slide. One minute on the timeline. They skipped the company overview entirely.

That is the moment to pick up the phone. Not tomorrow. Now. While the pricing is on their screen and the conversation is still warm.

And you already know what to talk about. You do not open with "did you get a chance to look at the proposal." You open with "I wanted to walk you through a couple of options on the pricing."

Most follow ups fail not because the offer was wrong but because the timing was.

Salesframe tells you when your material gets opened and exactly which parts they spent time on.

So instead of guessing where the deal stands, you know where their head is at.

You just finished a store visit or a buyer meeting.It went well. You shook hands, covered the key points, maybe even got...
16/03/2026

You just finished a store visit or a buyer meeting.

It went well. You shook hands, covered the key points, maybe even got a soft yes.

Then you send a follow up email with three attachments and hope for the best.

Most buyers in grocery and on-trade are juggling dozens of supplier conversations.

Your email looks exactly like everyone else's. The attachments may or may not open. And by Thursday nobody remembers which rep sent which proposal.

A short 20 to 30 second video recorded straight after the meeting changes that. You recap the key points, put a face to the message, and drop the relevant deck, pricing, and product info right underneath it in one clean link.

No attachments. No chasing. And when they open it, you get notified.

You can see which slides they spent time on, which ones they skipped, and when they came back for a second look. That is when you follow up, with something specific, not just "just checking in."

In FMCG the window after a good meeting is short. Salesframe helps you make the most of it before the next supplier walks through the door.



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Lots of independent restaurants do not have a sommelier on staff.Which means when a drinks brand rep walks in, they are ...
10/03/2026

Lots of independent restaurants do not have a sommelier on staff.

Which means when a drinks brand rep walks in, they are not just there to sell. They are there to help build a menu that actually works for that venue, that clientele, that kitchen.

That is a different kind of conversation. It requires more than a price list.

It requires knowing which products fit the food profile, which formats work for the bar setup, what is trending in that type of venue, and being able to show all of that clearly and confidently, on the spot.

The reps who win these conversations are part consultant, part category expert.

But even the best rep cannot do that job without the right content behind them. Current pricing, up to date product information, a clear and compelling story, all of it ready to pull up from a phone in the middle of a bar.

That is what Salesframe is built for. So when the restaurant manager asks a question your rep was not expecting, the answer is already there.

Because "I will send that over later" is not how you get on the menu.

If you are having your Easter ranging conversation now, you are already late.In grocery, seasonal activation does not st...
05/03/2026

If you are having your Easter ranging conversation now, you are already late.

In grocery, seasonal activation does not start when the display goes up. It starts in October. The buyer meeting happened months ago. The promo mechanic was agreed before Christmas. The ranging decision was made before most people had even thought about Easter.

Which means the materials your field team walks in with need to be ready, current, and consistent long before the season hits.

A rep turning up to a follow up visit with last year's deck or the wrong pricing does not just waste a call. It damages credibility with a buyer who has already moved on to the next season in their head.

Salesframe keeps all seasonal content in one place, versioned correctly, visible to the right people at the right point in the sales cycle.

So when the conversation happens, your team is ready for it.

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