Shirute

Shirute Yhteystiedot, kartta ja reittiohjeet, yhteydenottolomake, aukioloajat, palvelut, arvostelut, kuvat, videot ja ilmoitukset Shirute, Konsultointitoimisto, Opastinsilta 6A, Helsinki :ltä.

Shirute Ltd is a creative, competent and enthusiastic customer experience agency delivering business excellence to systematically plan, create, manage and measure engaging customer experiences in all customer interaction channels.

There's a business risk most brands and their leadership teams aren't preparing for.And by the time it's obvious, it wil...
29/05/2026

There's a business risk most brands and their leadership teams aren't preparing for.

And by the time it's obvious, it will already be too late.

I have been researching and building in the space that is now called Agentic Commerce for 10+ years.

I said it in a recent CX Foundation piece, and I'll say it again:

Most brands are still fighting for human attention.

But your customer journey is shifting.

AI systems are deciding which brands get seen, considered, and chosen. They're doing this without asking the customer at all.

That's the uncomfortable truth of what is already happening. If you look carefully at your website analytics and digital journey data right now, you'll see AI at your doorstep. Most organisations are misreading those signals as bot traffic or noise.

The businesses that win won't be the ones that automate the most. They'll be the ones that become legible, trustworthy, and reliable to AI systems making the choices.

Is your brand ready to be selected by a machine?

Ps. Full article by Charlie Mitchell features brilliant perspectives from Katja Forbes (Standard Chartered), Maria McCann (Neos Wave), Wayne Butterfield, and Philipp Heltewig (NiCE).

You just lost a sale because your website can't talk to an AI agent. But you didn't even notice.AI agents are already ta...
27/05/2026

You just lost a sale because your website can't talk to an AI agent. But you didn't even notice.

AI agents are already taking over in customer experience. Here's why that matters.

A machine customer is simply an AI agent that acts on behalf of a real person.

What machine customers are doing today:

✅ Shop and compare options autonomously
✅ Book services without a human typing a word
✅ Complete tasks that used to take hours of back-and-forth

We published research on this in 2024 with Elisa, testing 42 companies across 7 industries. At the time of the study, 10 of them couldn't even be contacted by our AI research assistant.

Not served badly. They couldn't be reached at all.

No open APIs, no machine-readable interfaces. Just websites and chatbots built entirely for humans to click through. An AI agent trying to do business there had nowhere to go.

But AI agents are buying at scale where they are allowed to. Right now.

Alipay AI Pay, the world's first AI-native payment product, processed over 120 million AI agent transactions in just one week early this year.

Gartner puts the machine customer market opportunity at $30 trillion over the next decade. By the end of this year, 1 in 5 requests coming into your business will likely be from a machine customer.

The companies that win won't just serve human customers well. They'll serve their agents as well.

Is your business ready to be found, understood and served by a machine customer?

👉 Curious how companies in different industries scored? Download the free report at www.machinecustomers.fi (or in Finnish at www.koneasiakkaat.fi)

Pasi Örn antoi tekoälylleen nimen.Ja se sai hänet käyttämään sitä merkittävästi paremmin.Pasi työskentelee tiiminvetäjän...
15/05/2026

Pasi Örn antoi tekoälylleen nimen.

Ja se sai hänet käyttämään sitä merkittävästi paremmin.

Pasi työskentelee tiiminvetäjänä Visma Solutionsilla ja on yksi Suomen terävimmistä äänistä tekoälyn arkikäytössä. Hänen mukaansa useimmat kohtelevat tekoälyä kuin hakukonetta. Pasi käyttäytyy sen kanssa kuin se olisi hänen kollegansa.

Kun annat sille nimen, alat ajatella sitä persoonana, jolla on omat tarpeensa ja vahvuutensa.

Tämä tarkoittaa kontekstin avaamista.
Taustatietojen kertomista.
Nimen antamista.
Samanlaisen perehdytyksen vetämistä kuin mitä tarjoaisit uudelle tiimiläiselle ensimmäisenä päivänä.

Nimi tekee tekoälystä todellisen, melkein elävän hahmon. Se muuttaa tapaa, jolla suhtaudut siihen.

Entä tulokset sitten?

Saat laadukkaampia tuotoksia, nopeammin.

Tuo kollegamainen asenne näkyy myös siinä, miten viestit. Kollegalle et kirjoita prompteja. Pasi puhuu ne ääneen tekoälylleen. Tämä siksi, että puhuessasi lisäät viestintään luonnostaan enemmän vivahteita ja avaat kuulijallesi paremmin tavoitteita ja kontekstia. Näin tekoälyllä on enemmän materiaalia, ja saat parempia vastauksia.

Sinä määrität suunnan. Sinä omistat lopputuloksen. Ja aivan kuten ihmiskollegan kanssa, vastuu pysyy sinulla.

AI Experiencen juontaja, Sirte Pihlaja, kävi Pasin kanssa erinomaisen keskustelun podcastin tuoreimmassa jaksossa. Hän haastaa jokaisen oletuksesi tekoälystä.

Oletko miettinyt mikä muuttuisi, jos alkaisit kohdella tekoälyäsi kollegana työkalun sijaan?

🎧 Kuuntele koko jakso haluamallasi podcast-alustalla

🖥️ Katso haastattelu: https://bit.ly/shirute-ai-experience-ai-mindset

🌐 Kuuntele AI Experience podcastin jaksoja saadaksesi lisää jakamisen arvoisia ideoita: https://www.aiexperience.fi

Pasi Örn won a national AI vision challenge by doing one thing differently from everybody else. In Finland's AI space, h...
12/05/2026

Pasi Örn won a national AI vision challenge by doing one thing differently from everybody else.

In Finland's AI space, he's become something of a household name since.

He is the founder of Tekoälyinfluensseri, with 7k+ followers. And someone who thinks about AI very differently.

He didn't get significantly better at using AI by knowing more. Nor by having better tools.

Pasi gave his AI a name, AiMo. And the night he won the Elisa AI Vision Challenge, AiMo wasn't just a tool sitting open in a browser tab.

It was a thinking partner talking through ideas, pushing back, and helping shape something worth winning with.

The process was simple but different: talk through an idea, explain why it's not quite right, let AiMo respond to that context. Repeat. The winning concept came from that back-and-forth, not from a single perfect prompt.

Pasi also stopped typing his prompts and now speaks them. Because when you talk, you naturally add nuance, intent, and context. When the AI has more to work with, you get better answers.

Most people treat AI like a search engine. Pasi treated it like a new team member from day one, his silicon colleague.

You give context. Background. A real brief. As with any colleague, the responsibility remains yours. You set the direction, and you own the outcome.

This isn't just how Pasi thinks about AI personally. It's what he teaches. He helps creators and businesses use AI in smarter, more creative ways to work. And if you've been to our CX Masterclass event, you'll have seen this thinking applied to real problems in a room with 100+ people.

What would shift for you if you started treating AI like a real colleague?

🎧 Listen to the full AI Experience Podcast episode on your favourite platform: https://www.aiexperience.fi

🖥️ Watch on YouTube:
https://bit.ly/shirute-ai-experience-ai-mindset

Pasi Örnvoitti yli yön toteuttamallaan kilpailuteoksella kansallisen tekoälyvisiokilpailun. Suomen tekoälypiireissä häne...
08/05/2026

Pasi Örnvoitti yli yön toteuttamallaan kilpailuteoksella kansallisen tekoälyvisiokilpailun. Suomen tekoälypiireissä hänet tuntee melkein jokainen.

Hän on Tekoälyinfluensserit-podcastin juontaja, jolla on yli 7 000 seuraajaa. Ja hän suhtautuu tekoälyyn täysin poikkeavalla tavalla.

Pasi ei ole oppinut käyttämään tekoälyä merkittävästi paremmin kuin monet muut siksi, että olisi tiennyt enemmän tai koska hänellä olisi ollut käytössään paremmat työkalut.

Pasi antoi tekoälylleen nimen: AiMo. Ja sinä iltana, kun hän voitti Elisa AI Vision Challengen, AiMo ei ollut pelkkä selaimen välilehdessä auki oleva työkalu.

Se oli ajattelukumppani, joka keskusteli ideoista, esitti vasta-argumentteja ja auttoi luomaan vision, jonka kanssa kannatti lähteä kisaamaan.

Prosessi oli yksinkertainen, m***a erilainen: Pasi keskusteli tekoälynsä kanssa ideoistaan, selitti, miksi ne eivät olleet aivan toimivia ja antoi AiMon reagoida tilanteeseen tarjoamalla omat palautteensa. Ja tätä toistettiin, kunnes tuli valmista. Voittajakonsepti syntyi nimenomaan tästä vuorovaikutuksesta, ei yhdestä täydellisestä promptista.

Pasi on myös lopettanut kehotteiden kirjoittamisen ja puhuu ne nyt sen sijaan. Ääneen asioita selittäessä mukaan tulee luonnostaan vivahteita, merkityksiä ja kontekstia. Kun tekoälyllä on enemmän aineistoa, vastaukset ovat parempia.

Useimmat ihmiset suhtautuvat tekoälyyn kuin hakukoneeseen. Pasi suhtautui siihen alusta asti kuin uuteen tiimin jäseneen, piikollegaansa.

Sinä avaat kontekstin. Taustatiedot. Konkreettisen briefin. Kuten minkä tahansa työkaverin kanssa, vastuu on edelleen itselläsi. Sinä määrität suunnan ja olet vastuussa lopputuloksesta.

Tämä ei ole vain Pasin oma näkemys tekoälystä. Hän auttaa sisällöntuottajia ja yrityksiä hyödyntämään tekoälyä työssään entistä älykkäämmin ja luovemmin. Ja jos osallistuit CX Masterclass -tapahtumaamme, näit miten hän sovelsi tätä ajattelutapaansa käytännön ongelmiin yli satahenkisen yleisön edessä.

Mikä muuttuisi arjessasi, jos alkaisit kohdella tekoälyä kuin oikeaa kollegaa?

🎧 Kuuntele AI Experience -podcastin jakso suosikkialustallasi:
https://www.aiexperience.fi

🖥️ Katso haastattelu YouTubessa:
https://bit.ly/shirute-ai-experience-ai-mindset

Pasi Örn gave his AI a name.It made him significantly better at using it.Pasi is Team Manager at Visma Solutions and one...
05/05/2026

Pasi Örn gave his AI a name.

It made him significantly better at using it.

Pasi is Team Manager at Visma Solutions and one of Finland's most thoughtful AI voices. His take: most people treat AI like a search engine. He treats it like a colleague.

That means giving it context. Background. A name. The same kind of briefing you'd give a new team member on their first day.

A name makes it real. It shifts how you interact with it.

The result? Richer outputs, faster.

That colleague mindset shows up in how you communicate. Pasi speaks his prompts instead of typing them. Because when you talk, you naturally add nuance, intent, and context. When AI has more to work with, you get better answers.

And just like with a real colleague, the responsibility stays yours. You set the direction. You own the outcome.

Pasi sat down with the host of the AI Experience Podcast, Sirte Pihlaja, to talk through it all. He challenges every assumption you've probably made about AI.

What would shift if you started treating your AI like a colleague instead of a tool?

🎧 Listen to the full episode on your favourite podcast platform
🖥️ Watch on YouTube: https://bit.ly/shirute-ai-experience-ai-mindset
🌐 Visit the podcast page for more ideas worth sharing: https://www.aiexperience.fi

An AI agent just closed a deal your customer didn't want. Who do they complain to?Almost no one in CX is asking that que...
29/04/2026

An AI agent just closed a deal your customer didn't want. Who do they complain to?

Almost no one in CX is asking that question yet. But the answer is being written right now in two places most CX leaders have never considered.

In the UAE, the Dubai International Financial Centre (DIFC) is building courts to adjudicate disputes between AI agents and a governance framework to export to the Global South. Within two years, 50% of UAE government services will be running on agentic AI.

In Estonia, thirty years of policy infrastructure, agent identity and delegation rights, citizen data rights, open standards, shared compute in Finland. All of it pointing in the same direction.

Estonia's Agent Residency proposal is the piece that connects both. It gives AI agents a legal identity and audit trail, so when they transact on behalf of humans or other agents, there's accountability. DIFC built the courtroom. Estonia is building the framework that determines who those agents legally are.

Almost no one in CX is engaging seriously with either model yet. The window to do so deliberately is closing.

Read the full article by Sirte Pihlaja:
https://bit.ly/shirute-ai-capital-of-agentic-economy

We'd love to hear what people working on the CX, commercial, and policy sides of this are seeing. 🧐

Everyone is racing to deploy AI in customer service.But almost nobody is building it for the right side of the conversat...
16/04/2026

Everyone is racing to deploy AI in customer service.

But almost nobody is building it for the right side of the conversation.

Organisations have built AI that answers your calls. Almost nobody has built AI that makes them on your behalf.

51% of consumers are already willing to use an AI agent to handle customer service interactions on their behalf. By 2030, Gartner predicts AI will initiate 50% of all service requests. The caller of 2030 may not be human at all.

That asymmetry has a name. Gartner calls them machine customers. And the gap between the two sides is about to become the defining CX battleground of the next three years.

The next era of CX will not be defined by how well your AI handles human callers. It will be defined by how well your organisation handles AI callers.

Sirte Pihlaja wrote about it in this blog article. We would love to know what you think. Have you ever used an AI agent to contact customer service on your behalf? 👇

Broken Telephone - Why AI Fixed The Wrong Side Of The Conversation
https://bit.ly/shirute-is-your-voiceai-a-broken-telephone

Last week, Sam Altman validated the identity gap thesis.Sirte Pihlaja, CEO of Shirute and CXO at Partu AI, published a b...
25/03/2026

Last week, Sam Altman validated the identity gap thesis.

Sirte Pihlaja, CEO of Shirute and CXO at Partu AI, published a blog about the identity gap in agentic commerce - who is behind the agent, and why nobody is solving it.

One day later, Sam Altman's World announced AgentKit. Their own description: "proof of human for the agentic web."

Almost word-for-word what the article covered. The timing was remarkable.

But more importantly, it confirmed that the question business people and CX professionals have been slow to ask is now being answered at speed by some of the best-resourced organisations in the world.

Ramp gave AI agents their own corporate cards.
Nexi and Google started building the European payment infrastructure.
World added the human identity layer that payments alone cannot provide.

The stack is being assembled in real time.

But don't overlook the black swan in this race.

It isn't a Silicon Valley startup. It's a Brussels regulation that will cover every EU citizen by the end of 2026, whether the agentic commerce industry is ready for it or not.

No iris scan required. No opt-in. Just 450 million verified humans, by legislation.

The window to shape how your organisation responds, rather than simply reacts, is closing fast. ⚡️⚡️⚡️

The follow-up article 🍿🥤 breaks down what AgentKit actually does, why the EUDI wallet is heavily invested in this race, and three things your organisation can do this week to get ahead of it.

Because your next customer might already be an AI. The question is whether your business is ready to be found, understood and chosen by it.

👉 Read the article https://bit.ly/shirute-ai-human-behind-agent
👉 Find out how to make your business AI-friendly at partu.ai

Emma has shopped with you for six years. Gold tier. Loyal. Valuable.Last week, her AI agent bought a winter coat from yo...
23/03/2026

Emma has shopped with you for six years. Gold tier. Loyal. Valuable.

Last week, her AI agent bought a winter coat from you.
Your system logged a guest checkout.
No points. No recognition. No Emma.

This is the loyalty paradox of agentic commerce. And it's happening right now.

In her latest article, Sirte Pihlaja, CCXP, CEO at Shirute Ltd and CXO at Partu AI, explores the identity gap that nobody in the agentic commerce race is rushing to close. From Mastercard and Visa to Google's Universal Commerce Protocol and the EU's EUDI wallet - this is what it all means for CX professionals who need to start asking harder questions.

Read it here 👇
https://bit.ly/shirute-ai-agent-identity-gap

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