Secret of Salty Licorice

Secret of Salty Licorice Strong handmade Salty Licorice from Finland. Let us seduce you with the rich, strong & unique flavors and experience the allure of salmiac!

06/12/2025

Happy independence day!🇫🇮 To celebrate the day, we were featured on YLE Radio Suomi’s morning show “Lauantaina”, where listeners got a peek behind the scenes into the secrets of Salty Licorice here at Namitupa.

Salmiakki (Salty Licorice) is the taste of Finnish identity – bold, distinctive and a little mysterious. It’s a flavour that people around the world either love or don’t understand at all… and that’s exactly why we Finns adore it. Salmiakki represents sisu, uniqueness and that tiny hint of fun craziness that makes us who we are. All that power, story and feeling in one small piece of candy. 🖤

Even though we have the sweetest workplace in the world, it’s still lovely to take a moment to enjoy the Easter break!🍭💛...
17/04/2025

Even though we have the sweetest workplace in the world, it’s still lovely to take a moment to enjoy the Easter break!🍭💛🐣

Rest, treats, and a bit of spring sunshine – that’s what we wish for you too!☀️

Starting from Tuesday, we’ll be back serving you as usual. Wishing you a sweet and joyful Easter!🍭💛

Today we celebrate World Vegan Day, founded by the UK Vegan Society in Great Britain in 1994. This day is dedicated to p...
01/11/2024

Today we celebrate World Vegan Day, founded by the UK Vegan Society in Great Britain in 1994. This day is dedicated to promoting the vegan lifestyle and raising awareness about animal rights, environmental protection, and the health benefits that a vegan diet can offer. 🌍🌱

Did you know that Namitupa’s hard candies do not contain milk, eggs, nuts, or gluten? We also produce several different types of salty licorice that do not contain glycyrrhizin, which raises blood pressure and should be avoided during pregnancy. In addition, all Namitupa salmiacs are vegan!🍬💚

Explore our vegan treats in our online store and find your favorite! 🏪🍭

www.secretofsaltylicorice.com

We haven’t done any tricks today, but lots of treats — as always!🍬😜 Happy Halloween!!🎃🍭                                 ...
31/10/2024

We haven’t done any tricks today, but lots of treats — as always!🍬😜 Happy Halloween!!🎃🍭

Today we celebrate World Porridge Day, which is originates from Scotland, where porridge has been a part of breakfast si...
10/10/2024

Today we celebrate World Porridge Day, which is originates from Scotland, where porridge has been a part of breakfast since prehistoric times. Nowadays, the charity Mary’s Meals provides porridge meals to children in the world’s poorest countries on school days, encouraging them to attend school and build a better future. 🏫🥣

In Finland, porridge is also a popular breakfast. Namitupa’s Lotta’s morning porridge got a salty liquorice flavor from Pöyröö Puluveri in honor of World Porridge Day. This delicious semolina porridge combines silky smoothness with the tangy taste of salty liquorice – a perfect combination!😋 Specially delicious with fresh (and a bit sour) berries!

What’s your favorite porridge? Share your porridge tips in the comments! 🥣👇

# saltyliquoriceporridge

Happy International Coffee Day! 🎉Today we celebrate the journey of coffee from the farms to our cups and highlight the i...
01/10/2024

Happy International Coffee Day! 🎉
Today we celebrate the journey of coffee from the farms to our cups and highlight the importance of collaboration throughout the coffee supply chain. 💪🌱

At Namitupa, coffee breaks are a shared moment for the entire team – a time to pause, catch up, and enjoy the taste of coffee in good company. And we don’t just enjoy any ordinary coffee – we elevate it with Namitupa’s delicious treats, adding a little extra flavor and fun!😋

Try adding just a hint of salmiac powder to your latte (OBS – milky coffee is the key for success) and you will be amazed!☕🍭

Join us in the celebration! Let’s raise a cup for coffee farmers and sustainable coffee production. ☕🌱

What does coffee mean to you? Comment below and share your coffee pic or the best tip for making the coffee moments extra special!📸👇

This upcoming Sunday is World Heart Day with the theme Use Heart for Action. Every small step counts! Here at Namitupa, ...
27/09/2024

This upcoming Sunday is World Heart Day with the theme Use Heart for Action. Every small step counts! Here at Namitupa, we indulge in our delicious glycyrrhizin-free licorice every day without worrying about blood pressure. ❤️ Small, smart choices can make a big difference for our hearts and the hearts of those we care about. Let’s all remember to take care of our hearts together!

Read more about glycyrrhizin-free salmiac on our website: https://secretofsaltylicorice.com/

Good vibes in Australia! Guests of the Lions Convention Scandinavian Hospitality Night got to taste some Namitupa salmia...
26/06/2024

Good vibes in Australia! Guests of the Lions Convention Scandinavian Hospitality Night got to taste some Namitupa salmiacs, the black gold from Finland!

Thanks Lions for sharing the Secrets of Salty Licorice to a whole new audience! Mission accomplished, now we have again more salmiac lovers in this world!🖤🇫🇮💪

#🇫🇮

04/01/2024

Bye bye 2023, it was great! Now it’s time to see what 2024 has in store for us!🤩

Judged by the picture, it clearly seems that also the people in the Netherlands know the recipe for a perfect weekend: s...
19/08/2023

Judged by the picture, it clearly seems that also the people in the Netherlands know the recipe for a perfect weekend: salmiac and chill!🇳🇱💪

Do you also want this?!?🤤 At the moment, you get Namitupa salmiacs in the Netherlands from .nl and ! The salmiac pleasure is just a few clicks away!📬

🇳🇱

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Ilmajoki
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