e-Commerce has been in Fiji since the late 90s. Initially, it observed slow growth but in the last five years, there has been a major rise in the popularity of e-Commerce. It would become a billion-dollar industry in the next five years creating jobs for thousands of people. The e-Commerce Association of Fiji (e-CAF) has been created to improve the e-Commerce sector of Fiji. There are currently ar
ound 10000 websites and 700000 Facebook companies. e-Commerce is not an isolated sector but related to banking, mobile network, courier, etc. In order to ensure the growth of the e-Commerce sector, e-CAF will focus on- online shop and e-Service, e-Payment and transaction, e-Security, e-Commerce policy and guidelines, service delivery, e-Commerce awareness and training, Product quality improvement, and research. However, there are many problems that need to be addressed for e-Commerce to reach its full potential. e-CAF has been created to address the existing problems of e-Commerce to ensure its growth. E-CAF aims to serve as a common platform for companies involved in the Fiji e-commerce industry. e-CAF will serve as their voice. In addition, e-CAF will undertake different activities including research, publication, training, workshop, seminars, etc., for the improvement of the e-Commerce sector.
