09/04/2026
At BP26, Ileana Cari will argue that a polished portfolio will help position you as a professional, and will help you win new clients.
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Struggling to attract new clients? One of the most powerful tools you can create for your business is a compelling, well-designed portfolio.
A portfolio is more than just a collection of your past work. It’s a carefully curated showcase of your expertise, creativity, and professionalism. When crafted thoughtfully, it can transform your business by making a lasting impression on potential clients and setting you apart from competitors.
By narrowing your focus to a specific niche, you position yourself as the go-to professional in your field. Instead of trying to appeal to everyone, you demonstrate deep knowledge and skill in one area, which builds trust and credibility. Clients searching for specialists are far more likely to choose someone who clearly understands their unique needs and market.
In this session, you’ll discover practical examples and actionable strategies to help you build or refine a portfolio that truly stands out. From selecting your strongest projects to presenting them in a visually engaging way, you’ll learn how to highlight your strengths and communicate your value effectively. These insights will not only make your work more appealing and relevant to future clients but also boost your confidence in presenting yourself.
With the right approach, your portfolio becomes a magnet for opportunities, helping you attract the kind of clients you want and grow your business with clarity and purpose.
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Ileana Cari is a translator, transcreator and copywriter certified by ANITI, DVÜD and SFT, with 20 years of solid experience. Founder of IC Translation Boutique, she manages multilingual projects involving a selected team of native-speaking professionals. Her distinctive trait? An approach that blends translation, transcreation and copywriting, enriched by a marketing-oriented touch. The result is exclusive, tailor-made content that enhances premium brands' identities.
Specialising in the luxury sectors, such as beauty, fashion, hospitality and wellness, Ileana creates localised and creative messages that speak to the heart of the audience, transforming every word into an experience. Her translations do not merely convey meaning, but build cultural bridges and reinforce brand value.
As a consecutive interpreter, she supports Italian and international companies at trade fairs, events, meetings, company visits, training courses and even weddings. Whether in person or remotely, she offers linguistic consulting with elegance, empathy and precision. Her mission? To give voice to brands and people with style and authenticity.
