08/12/2025
Apparently the next VIPs of global travel… walk on four legs.
The Amadeus 2026 trends report puts the “Pawprint Economy” as travel trend n°1 – and honestly, after 25+ years in luxury hospitality, this still managed to surprise me. I picked this up in a great summary from HOTELSMag, which breaks down how Amadeus sees pets reshaping routes, products and guest expectations for the coming year. From in‑cabin long‑haul pet flights to hotels rolling out loyalty perks and amenities just for pets, we’re not just “pet‑friendly” anymore… we’re entering a true pet‑centric travel era.
What resonates strongly from an operations and guest‑journey perspective is trend n°2: the rise of AI throughout the travel mix – from planning to booking to in‑stay personalization. Travelers are already blending machine intelligence and human instinct, using AI trip planners, smart booking engines and digital keys, while still expecting authentic human connection at every touchpoint.
Having run resorts and hotels across several continents, the biggest opportunity seen is exactly there: Human + AI Hospitality. Let smart tools handle the friction – search, selection, preferences, upsell logic – so that teams can focus on what no algorithm can replicate: anticipation, empathy, and memorable moments for both guests… and now their pets too.
Curious to hear from fellow hoteliers and travel pros: are you already adapting your product and operations for the Pawprint Economy and AI‑enhanced guest journeys, or does this still feel “future talk” in your market?
Here is the link to the article with all 6trends :
https://ow.ly/nrs050XEwJI