05/04/2021
One of the most common difficulties people have when during sales calls is handling objections. It’s totally understandable –it can be an uncomfortable part of the conversation. Of course, one of the most common objections is - money. 💲
Here’s one tip for getting past this classic objection - In my opinion, the money objection is rarely to do with money itself, as most people already have a ballpark idea of what your services are going to cost before getting on the phone, so whilst they might not have known exactly your prices, they’ve a good idea. So… when the money objection rears its ugly head, it generally comes down to one of two reasons – Trust in you (the program/service) OR Trust in themselves (to put in the time, effort, commitment, perseverance, etc to get the desired result).
The next time you get a money objection during a sales call, bear this in mind and try to get to the REAL reasons behind their reluctance. Either you need to reiterate the features, benefits and especially RESULTS/TRANSFORMATION from your program/service (and testimonials are a great way of doing this) so you’re building their trust in you. Or if they don’t trust themselves, explore why they have these fears and reassure them you have their back, they’re not doing it alone and they’re going to get the support, guidance and accountability they need to keep them on track.
In the end, it all comes down to TRUST 🙏