IT/Digital Solutions :
- Social Listening
- Community panel/Owned Media Marketing & Research
- Biometric : brain-wave, heartbeat, blood pressure, sweat, Facial Recognition
- Mobile/Smartphone – Passive Data collection and analysis
- Mobile survey/Ethnography – Photo diary, Real time brand contact record, etc.
- Online FGD/DI
- Etc
Customer Experience/Loyalty study solutions:
- Mystery Shoppe
r – Equipped with SASSIE or more updated online tool
- Customer experience evaluation system for multiple touch points (Call center, Store front, Online website, Email, SMS, etc.)
- Customer Experience Optimization Study – IDI with customer and affiliates, and workshop with employees
- Etc.
- Sales front quality management consultation based on research activities as in above
Traditional approaches, but better analysis and reporting
- Market landscape – Market segmentation – Brand positioning
- Market/Industry forecast modelling
- Shopper study – Shop along IDI, IHV IDI, etc.
- Clinics/Test drive clinics
- Customer/Consumer Journey studies – IDI or small FGD to define milestone and moments of truth and pain points at customer/consumer’s journey to know/search/find/have interests toward/trial/repeat/recommend products/services/brands as well as touch points that influences the customer/consumer journey
- Etc
