Created in 1998 by Michel ROUEAU, The Lifestyle Company is a brand building company specialized in the distribution of fashion, casual, lifestyle, sport and outdoor major international brands. The Company acts as a real partner for the brands it represents, as if it were a "subcontracted subsidiary", with totally integrated services : - Sales - Marketing - Finance - Customer service - Logistics -
IS The Lifestyle Company is located in the very center of Paris, in the department stores area. Belief : think global, act local to achieve success, development and growth. Mission : Develop and market in France, internationally recognized brands in Footwear, Apparel and Accessories. Distribution know how : in most channels of distribution using adapted marketing mix strategies for each brand : - Fashion premium boutiques - National department stores - Fashion retailers - Footwear retailers & chains - Sporting goods retailers & chains - Outdoor retailers & chains - Kids stores - E tailers & mail orders Key facts : - 14 000 sq ft of integrated show rooms in Paris and Bordeaux - 8 partner's show rooms in the major French cities - 80 000 sq ft of warehouse capacity - Inhouse managed Shop in Shops in Department Stores - Owned retail stores - Several POP Up shops openings per year - 2 500 active accounts - 4 000 doors Values and practices : Excellence Service Performance Ambition Rigour Team spirit Image
