YNOT_Design

12/10/2026

08/10/2026

Every project, every new consultancy, every new supplier. It is just in my DNA. Looking for the best solution that can be proposed. Long partnerships are possible if there is a right synergy.

At YNot Design we’ll improve your offering and help you succeed - independently if you are a shop looking for new items or interior designer looking for right products for your project!

29/09/2026

Meet the Founder: Magda, MALOMI KIDS

Behind every strong brand, there is usually someone who sees the product differently before anyone else does.

For MALOMI KIDS, that person is Magda.

A graphic designer by training, Magda spent years working within the fashion industry and was involved in building one of Poland’s largest retail chains before creating a brand of her own.

That experience is visible in MALOMI KIDS today.

Not only in the colours, patterns and aesthetic direction, but in the attention to detail behind every collection.

For Magda, design has never been simply about making something beautiful.

It is about creating products that feel distinctive, thoughtful and relevant to the families who eventually bring them into their homes.

And this is something we value enormously at YNot Design.

Because when we choose brands to develop internationally, we are not looking only at the product.

We look at the person behind the business.

Are they curious?
Do they understand their customer?
Are they willing to evolve?
Do they care enough to keep improving?

MALOMI KIDS is a great example of a founder-led brand where creativity, commercial experience and genuine passion come together.

And we are proud to support Magda in taking that story beyond Poland and introducing MALOMI KIDS to new retailers and partners across Europe.

Because great brands are not created by catalogues.
They are created by people with a point of view.

25/09/2026

Let’s continue our series where owner of explains the evolutive character of his furniture.

Remember that you can receive trade conditions today - just DM us details of your shop.

21/09/2026

YNot Design is changing.

Not because the industry changed overnight.

Because after years of working inside it, we understand much more clearly where our real value is.

For a long time, we were seen mainly as an outsourced sales department.

And yes - sales is still part of what we do.

But today, our work goes much further.

We help manufacturers understand whether they are commercially ready.

We help shape offers.

We challenge pricing.

We look at products through the eyes of retailers, interior designers and procurement teams.

We build routes to market.

We source.

We connect.

We structure.

We help companies make better commercial decisions before they invest months into trying to sell something that the market may not be ready for.

And increasingly, we are becoming more selective too.

Fewer brands.

Fewer random products.

More focus on the right partners, the right furniture and the right opportunities.

Because after years of seeing what works - and what doesn’t - one thing is very clear to us:

International growth is not created by sending more emails.

It is created by building the right commercial foundations first.

That is the next chapter of YNot Design.

Less “sales agency”.

More strategy, sourcing, product understanding, market intelligence and commercial ownership.

Growth begins long before the first sale.

And this is exactly where we want to work.

17/09/2026

Interior designers don’t need another furniture catalogue.
They need someone who understands the brief.

A moodboard. A target price. A particular finish. A difficult dimension. A deadline. A product that needs to look beautiful — but also actually work commercially and operationally.

This is increasingly where we see the role of YNot Design.

We are becoming more selective about the manufacturers and furniture we work with, building a curated network of European suppliers and products that we believe are genuinely suitable for residential, hospitality, Build-to-Rent and commercial interior projects.

So instead of sending you hundreds of products and asking:

“Do you like anything?”

we would rather ask:

“What are you trying to create?”

Give us the brief, the aesthetic, quantities, budget and timing.

We can help translate that into considered furniture options, check what can be customised, speak directly with manufacturers, validate pricing and lead times, and help move the sourcing process forward.

Because good sourcing isn’t about having access to the biggest catalogue.

It’s about knowing where to look — and knowing what is actually possible.

If you’re an interior designer, architect or procurement professional looking for furniture for an upcoming project, talk to us.

YNot Design — your European furniture sourcing partner.

For the reel itself, I’d use something very simple on screen:

DESIGN THE SPACE.
WE’LL HELP YOU SOURCE IT.

15/09/2026

At YNot Design, we are changing direction.

After years of working across the European furniture industry, we have become increasingly convinced that our value isn’t in representing as many products as possible.

It’s in knowing which products are worth putting in front of a buyer.

That’s why we are becoming more selective — working with fewer partners, stronger concepts and furniture that we believe has genuine potential for retail, interior and contract projects.

And NOVA NOOK fits that direction perfectly.

A distinctive contemporary aesthetic.
Strong, easy-to-combine pieces.
A collection that can work as individual statement products or become part of a wider interior concept.

For us, this is what a modern furniture offer should do: make the buyer’s job easier, not give them another catalogue with hundreds of random SKUs to navigate.

Our next chapter at YNot Design is about curation, product understanding and building stronger commercial opportunities around the right furniture.

Not everything needs to be represented.

The right things need to be represented well.

And we believe NOVA NOOK is one of them.

ContractFurniture FurnitureRetail ProductStrategy InteriorDesign CommercialGrowth

10/09/2026

OWN YOUR CITY. BECOME OFFICIAL RETAILER.

City Sofa is entering its next stage of growth - and we are now looking for selected retail, showroom and design partners across Europe.

This is a brand we are developing closely at YNot Design, with a clear ambition: to build a distinctive European sofa brand with strong commercial potential and a partner network that grows with it.

Why City Sofa?

STAND OUT WITH A DISTINCTIVE BRAND
9 collections inspired by 9 iconic city districts - each with its own personality and story.

CREATE A NEW REVENUE OPPORTUNITY
Contemporary European design, positioned at an accessible price point with attractive margins for partners.

STAY FLEXIBLE
No MOQ, dropshipping possibilities and flexible delivery solutions.

KEEP LEAD TIMES SHORT
Production in Poland within approximately 20 days.

SELL WITH CONFIDENCE
City Sofa is backed by more than 50 years of furniture manufacturing experience.

And perhaps most importantly:

join early.

We are currently building a selected network of showrooms, online retailers and interior professionals who want to grow with the brand from the beginning.

If you are looking for something fresh for your furniture offer, we would love to introduce you to City Sofa.

Own the City. Grow with the brand.

DM us or contact YNot Design to receive the collection and trade conditions.

08/09/2026

As a store owner or interior designer, you can look for great product.

The entrance is one of the smallest spaces in the home and one of the easiest to underestimate.

A bench, a pouf, somewhere to sit for a moment, put down a bag or take off your shoes.

Simple products. But when they are designed well, they solve a very real everyday need.

These examples from WOODMAN are made from solid beech wood and bring together what we increasingly look for when analysing a collection:

→ functionality
→ natural materials
→ simple, timeless design
→ products that work across different interiors
→ an easy story for retailers and designers to communicate

Because at YNot Design, we don't look at furniture only as individual products.

We look at where it belongs, who will buy it, how it complements the rest of the collection and whether there is a real commercial reason for it to exist.

Sometimes growth isn't about adding another complicated hero product.

Sometimes it's about recognising the smaller categories that make an offer more complete.

And the entrance might be a very good place to start.

WOODMAN — solid beech furniture designed for everyday living.

03/09/2026

August was less about doing more — and more about deciding what should come next.

We travelled.
We met clients.
We had difficult conversations.
We reviewed partnerships that no longer felt right.
And we made the decision to let some brands go.

Not every step forward looks like growth from the outside.

Sometimes growth means saying no.

No to relationships that no longer fit.
No to business models that consume more than they create.
No to doing things simply because “this is how we have always done them.”

After almost a decade in this industry, we’re asking bigger questions about the future of YNot Design.

What value do our clients really need from us?
Where can our experience make the biggest difference?
And what kind of company do we want to build for the next decade?

One thing is becoming increasingly clear:

Our role cannot end with selling a product.

The real work often starts much earlier — with strategy, positioning, commercial readiness, sourcing, processes and understanding what the market actually expects.

August gave us some space to think about all of that.

And while we don’t have every answer yet, we know we’re moving towards a new chapter.

One where YNot Design is less about being another sales agency…

…and much more about becoming a commercial growth partner for ambitious furniture and interior businesses.

September, we’re ready. 🌍

FurnitureBusiness BusinessStrategy BrandDevelopment Entrepreneurship