Kuo-Fang Yang-O'Connor

03/09/2026

Fashion business - Showroom vs in-House.
It’s like a marriage- both sides need to make effort, invest in this relationship and it will work beautifully with 💰 return!

02/09/2026

WHY ARE SHOWROOM CONTRACTS SO STRICT?

Emerging brands often feel they’re taking all the risk with showroom fees, commissions and contracts.

But the risk works both ways - I think a showroom relationship is a bit like dating — and eventually, a marriage.

Signing the contract is only the beginning. Both sides need to communicate, invest and show up.

The best showroom relationships are partnerships. It only works when both sides put in the effort.

For international brand strategy, retail and market expansion:

Follow for the business behind fashion and luxury.

12/08/2026

Warning ‼️ if vintage & straw are not your vibe then this is not for you ✨🌊🇬🇷👯‍♀️

- brands are tagged

Shout out ✨🍪

always discovers the best, on my best retailers list as new coming retail - the list we are combining best concept stores

extremely low key and a total remains if you know you know vibe. ✨🍪 thanks for always inspire for colours and textures.

11/08/2026

🇬🇷 outfit on repeat 🔁

Slide 8 - probably a 8kg basket with water, sun creams and stuff - you understand if you are a mom ✨🇬🇷🌊

10/08/2026

3 things every brand should do before the next fashion market:

1. HERO PRODUCTS + PRICING
Know what you want to lead with.
Be confident on pricing, margins and positioning.
Make the appointment easy for the buyer.
2. TARGET RETAILERS - why you target them?
Understand their taste and their customer.
Know their existing brand mix.
Don’t pitch every retailer the same way.

The goal isn’t more doors. It’s securing the right doors.

3. SELL-THROUGH & plan
Strong sell-through? Use the data to negotiate a bigger buy, better positioning or more space.
Weak sell-through? Don’t ignore it.
Work with the retailer on solutions before stock ends up heavily discounted.

A purchase order is only the beginning.

Good wholesale is about what happens after the product reaches the shop floor.

What are you preparing for this market season? Comment below — I read every comment and I’m always happy to answer questions.

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08/08/2026

My two cents on BOF’s Best Fashion Stores list — and a few incredible stores they may have missed.

Some of the best stores and buyers in the world operate quietly behind the scenes. They may not be active on social media, but they build incredible communities, curate brands with real authority and shape their local markets.

Sometimes, you only understand their influence when you’ve actually worked with them.

Off-screen can be far more powerful than online visibility.

Follow for more luxury brand-building and fashion business insights.

05/08/2026

04/08/2026

BOF’s list of the world’s best retail stores stopped my holiday for two seconds… 🇬🇷

It’s great to see wholesale and retail getting this level of attention from . Thrilled to see many friends are on the list ❤️

That said, I’d have loved to see more input from people who have worked closely with these retailers and regions over many years.

I’d definitely add ARTIFACT and One Fifteen in Taiwan, Club 21 Bangkok, Papilion Jakarta, and Apropos Germany.

After visiting retailers across more than 30 countries, one thing has become clear to me: many of the world’s best buyers are simply too busy doing the work - They’re not always in front of the camera or posting OOTDs—but they’re quietly shaping brands, retail, and the future of our industry.

There are many more outstanding retailers around the world. The industry’s collective knowledge runs deep, and future editions would be even stronger by drawing on more of those voices.

Now… back to my holiday. 🌊✨