14/10/2026
2026 Capsule Collection Campaign. Photographed by Julien Martinez Leclerc, the campaign stars models Elodie Guipaud, Feng Jiao Long, and Lia Marie Mielke. Snowy days, in CHANEL. Story : https://runwaymagazines.com/chanel-coco-neige-2026/
Glacial Playfulness at High Altitude
Skiwear in luxury houses often suffers from an acute lack of humor. For decades, winter capsules have veered between two predictable poles: either the stiff, hyper-technical neon armor of Olympic athletes or the gilded, heavy-handed faux-fur decadence favored by oligarchs in Courchevel. Chanel has long held a different key to the slopes. With its Coco Neige 2026 capsule, the house steps onto the powdered summit with a playful, retro-tinged wink, photographed by Julien Martinez Leclerc against towering snowdrifts, frosted spruce pines, and traditional timber chalets.
Accessories close out the campaign with pure levity. The iconic quilted flap bag is translated into glossy scarlet down-filled nylon, topped with silver chain straps and resting proudly like an aristocratic hat atop a giant sculpted snowman, whose eyes and nose are composed of enamel penguin and polar bear brooches.
Chanel proves that true luxury at three thousand meters does not require self-important brooding. By blending technical warmth with vintage boyish tailoring and an unapologetic sense of humor, Coco Neige 2026 delivers winter style that feels fresh, warm, and thoroughly alive.