Moogl-e

03/06/2017

Gaga break new ground!

User experience : Amazon GO The rumors said true. After the opening of its physical bookshops, Amazon attacks the retail with the inauguration of a first convenience store in Seattle. But, Amazon obliges, it is not a shop as the others. Called Amazon go, it revolutionizes the concept of mass-market…

10/04/2017

Heetch, the survival!

For people who do not know, Heetch is like UBER but less expensive and open only from 8pm to 6am (especially reserved for young people who leave or return from party). The genesis of Heetch starts from a simple observation: the co-founders, Mathieu and Teddy, friends (Supélec) identify a glaring dis...

09/04/2017

The new Nintendo's challenge is waiting for you

Nintendo has always been a leader in video games and also very good at marketing. We saw it with Pokemon Go, now we see it with Super Mario Run. This game is not new but what’s new is that it is available on mobile app. It is a big new challenge for the brand. Pokemon …

15/12/2016

What did you expect ? Iphone 7 For the future release of the iPhone 7, analysts do not foresee major revolution in design. However, some important changes are still to be expected, as the disappearance of the jack that will prevent users plug their headphones or classical listener. The question is w...

29/11/2016

This time it is at the level of its advertising that it breaks new ground!

Our visit in store spied on by Facebook One more step for Facebook. This time it is at the level of its advertising that it breaks new ground. The social network announced on its blog the launch of a new advertising format, allowing to measure the visits in store from the mobile announcements. In ot...

04/11/2016

More and more enterprises are adopting text messages in their marketing strategies. Be aware thanks this article!

The SMS inside new marketing and communication strategies in 2016 SMS : Short Message Service More and more enterprises are adopting text messages in their marketing strategies. The fact : We read more our sms than our emails. Also an email can be put in the undesirable box when a sms appears in fro...

04/11/2016

Secretly used by everyone!

This summer, I was quietly on the beach with my girlfriend. After she’s gone to swim. Secretly, I used the app Tinder (a dating app) and I discovered a new option : Tinder Social This function creates a group from your list of Facebook friends in order to organize activities together. To start using...

04/11/2016

The most popular at the moment!

Ladies and Gentleman, Snapchat is evolving. Snapchat is trying to be different, not just a simple social network, they want to be the first augmented reality platform. It’s a big breakthrough for applications market. Your questions are « Why » ?? It’s so simple ! Because the company wants to produce...

04/11/2016

Make place for mobile payments!

There are few in today’s society that do not own a cellphone. Features of these little gems of technology never stop to evolve, and the latest is mobile payments. But, what does it consist of ? Well, Mobile payment (also called m-payment) is a point-of-sale transaction made or received with a mobile...

04/11/2016

When it comes to classic web advertising, most people get easily annoyed. Internet user’s universe is saturated by intrusive advertisements : banners, pop-ups … Not really effective for the brand to communicate her message this way. That’s the reason why we have seen appears a new kind of advertisin...

04/11/2016

Back to childhood!

POKEMON GO This summer, my little brother woke me up, jumping on my bed and singing the theme song of Pokemon. So I realized that Pokemon Go has arrived in France. So, for those who live in a cave or in a desert island, I will explain you what the Pokemon Go app is. This …

03/11/2016

Freaky but true, Facebook is spying you!

After Facebook live was launched, which was a copy of periscope. Facebook offer to their consumers a tool which function was to manage your interests, spying on your navigation data. In order to propose you the ads that may interest you. In my opinion, this invention has positives and negatives aspe...