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WHAT WILL MATTER TO CONSUMERS IN 2028?Introducing Consumer Values, a new section in our Inspirations trend book. Rooted ...
22/10/2026

WHAT WILL MATTER TO CONSUMERS IN 2028?

Introducing Consumer Values, a new section in our Inspirations trend book. Rooted in our Consumer Intelligence approach, it combines sensitivity, analysis and foresight to help brands understand emerging aspirations and translate them into meaningful creative directions, products and experiences.

For Spring Summer 2028, an economy of the senses is emerging. Three prospective values reveal how feelings are reshaping consumption:

EMOTIONAL RECONNECTION — 86% of our Sensitive Archetype consider feeling and touching a product essential before buying.
JOYFUL RESILIENCE — 97% of our Enjoyer Archetype value enjoying life’s pleasures and having fun.
ECOTOPIC QUEST — 94% of our Eco-Conscious Archetype prioritise sustainability and authenticity.

These insights draw on Peclers Paris Global Monitoring 2025: proprietary quantitative research exploring attitudes and values across our 12 Archetypes, with 6,700 respondents across Europe, the US, China and the Middle East.

Discover Consumer Values in the Inspirations SS28 trend book. Consumer Intelligence is at the heart of our consulting approach, connect with us to explore our proprietary methodologies and concrete case studies, and discover how deeper consumer insights can unlock new opportunities for your brand.

Marie Duvivier, our Head of Consumer Intelligence, and her team would be delighted to discuss your challenges and explore what’s next for your audiences.

PECLERS’EYE — LII by Zane Li.Recently awarded the Karl Lagerfeld Prize at the 2026 LVMH Prize edition in Paris, Chongqin...
13/10/2026

PECLERS’EYE — LII by Zane Li.

Recently awarded the Karl Lagerfeld Prize at the 2026 LVMH Prize edition in Paris, Chongqing-born, FIT-educated, and New York-based designer Zane Li (LII) has captured our team’s creative radar.

His singular vision directly inspired our forecast for the WOMEN’S FASHION FW27-28 trend book, embodying the DARING theme through the story « Chromatic sleekness ».

Here, the designer reinterprets primary color blocking through an ultra-modern aesthetic. Balancing constructivist rigor and conceptual purity, the collection plays with architectural layering and navigates freely across masculine and feminine codes. Tactile surfaces celebrated through meticulous craftsmanship in structured cottons, revisit the sensual, radical minimalism of the 1990s, drawing subtle parallels to foundational silhouettes by Helmut Lang and Calvin Klein.

An inspiring dialogue between contemporary art, product design, and everyday functionality, delineating the future contours of fashion desire.

THE BEAUTY LENS Beyond the clean girl: Makeup gets personalThe next major beauty trend isn’t one single look, it’s the f...
09/10/2026

THE BEAUTY LENS
Beyond the clean girl: Makeup gets personal

The next major beauty trend isn’t one single look, it’s the freedom to choose.

The era of a one-size-fits-all beauty ideal is officially over. Today, it’s all about unexpected combos:
— Bare skin paired with bold color
— Soft glam blended with graphic details
— Products tailored to real daily lives

Consumers want makeup that adapts to their skin, climate, and lifestyle, without ever compromising on pigment, blendability, or longevity.
The future of beauty is personal, expressive, and real.

Save this post for your beauty trend forecast.

🧖🏽‍♀️ Explore all THE BEAUTY LENS insights via the link in our bio!

FW28-29: ANTICIPATE COLOR AND SHAPE THE FUTURE 🎨As market cycles accelerate, color becomes an increasingly powerful tool...
06/10/2026

FW28-29: ANTICIPATE COLOR AND SHAPE THE FUTURE 🎨

As market cycles accelerate, color becomes an increasingly powerful tool for differentiation, relevance and strategic decision-making.

Our EARLY COLOR CARD FW28-29 offers early access to the key shades set to shape the season, enabling brands to anticipate market shifts and make confident color decisions from the very first stages of product development.

Developed through Peclers Paris’ unique combination of in-depth research, trend intelligence and artisanal color expertise, the selection brings together 46 exclusive shades, carefully crafted to create a coherent, forward-looking palette that is ready to activate.
From creative direction to product strategy, anticipate what’s next and give your FW28-29 collections a head start.

Contact us to discover the EARLY COLOR CARD FW28-29.

WOMEN WHO INSPIRE – MELVINE MALARDAt 26, Melvine Malard , a Réunion-born talent 🇷🇪, is emerging as one of the defining f...
23/09/2026

WOMEN WHO INSPIRE – MELVINE MALARD

At 26, Melvine Malard , a Réunion-born talent 🇷🇪, is emerging as one of the defining faces of a new generation of French women’s football. A France international, she has played for Olympique Lyonnais and Manchester United before joining Chelsea, continuing her rise at the highest level, all the way to a nomination for the 2026 Women’s Ballon d’Or.
 
But Melvine Malard cannot be summed up by statistics alone. This autumn, the striker temporarily swapped the pitch for the runway, walking for LABRUM | London • Fashion • Community • Sports during London Fashion Week. A natural move for someone who has long cultivated a strong sense of personal style and image. In 2025, Footballer Fits named her Women’s Personality of the Year, celebrating her as a leading figure in athlete self-expression across the WSL (Women’s Super League) and beyond.
 
Highly active on social media, Melvine shares the many sides of her world: from her career and love of fashion to more personal moments, including her recent marriage to her partner Justine. It is an instinctive, distinctly generational way of expressing herself, where performance, style and identity coexist naturally.
 
Melvine Malard isn’t changing fields. She’s expanding the game.

PECLERS’EYE — CONFIRMATION SS28Preppy Club brings a sporty, sun-soaked take on classic prep, where rugby stripes, Oxford...
18/09/2026

PECLERS’EYE — CONFIRMATION SS28

Preppy Club brings a sporty, sun-soaked take on classic prep, where rugby stripes, Oxford shirting, tailored blazers and technical sportswear codes come together with a relaxed, youthful attitude, seen in the Women’s Fashion SS28 trend book.

A direction now echoed on the runway at Tommy Hilfiger Spring 2027, where American prep codes are remixed through rugby-inspired pieces, sailing jackets, collegiate stripes and a signature red, white and navy palette.
From the country club to the city, Preppy Club redefines classic American sportswear for a new generation.

📒 Discover key highlights from our Women’s Fashion trend books on our website.

📲 Get in touch to book an appointment and explore the new seasons.

PECLERS’EYE - CONFIRMATION SS27Undo the Basics unpicks familiar classics and rewraps them with deconstructed layers, pil...
14/09/2026

PECLERS’EYE - CONFIRMATION SS27

Undo the Basics unpicks familiar classics and rewraps them with deconstructed layers, piled, tied, and re-fastened, to create effortless complexity and fresh, off-balance proportions, seen in the Fashion Key Items trendbook SS27. The look extends to beauty through undone-done hair. Classic French nails are given a fresh twist with play on color and texture, while off-beat proportions invert eye focus, replacing top mascara with bold emphasis on the lower lashes and waterline.

đź“’ Discover more SS27 fashion trends and key items in our Fashion Key Items trendbook on the Peclers Paris website:
https://www.peclersparis.com/en/trendbook_category/fashion-key-items/

📲 Contact us to explore the full trend forecast.

   

20/04/2026

RETOUR SUR NOTRE CONFÉRENCE CONSUMER SHIFT : LA NOUVELLE ÉCONOMIE DU SENSIBLE

Jeudi matin, au Campus WPP, nous avons exploré ensemble les transformations profondes qui redéfinissent notre rapport au monde… et à la consommation.
Dans un contexte d’accélération et d’incertitude, une conviction s’impose : nous entrons dans une économie du sensible, où l’émotion, l’expérience et la connexion prennent une place centrale.

Au fil de cette matinée, nous avons structuré nos échanges autour de plusieurs temps forts :

— Décoder l’économie du sensible dans un monde en mutation�Comprendre les grandes dynamiques à l’œuvre et leurs impacts sur les comportements, les attentes et les arbitrages des individus.
— Activer la Consumer Intelligence�Montrer comment croiser data, insight et prospective pour transformer la complexité en décisions stratégiques éclairées.
— Focus sur deux profils consommateurs archétypaux émergents�Mettre en lumière de nouvelles façons d’être, de ressentir et de consommer, qui dessinent déjà les marchés de demain.
— Passer à l’action�À travers un cas concret de segmentation marché avec un scope Moyen-Orient, nous avons illustré comment activer ces enseignements de manière opérationnelle, suivi d’une discussion enrichissante avec Claire Pierre-Jean, Head of Products Strategy Mainstream DTC .

Un grand merci à toutes celles et ceux qui ont participé à cette matinée pour la qualité des échanges et l’énergie partagée.
Un merci particulier à Claire Pierre-Jean pour son témoignage inspirant et son regard précieux sur les enjeux actuels.

Chez Peclers Paris, nous continuerons à accompagner les marques pour créer des connexions plus justes, plus sensibles et plus durables avec leurs audiences.
À très vite pour poursuivre la conversation.

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