22/10/2025
Turning waste into wearable art, PURA brought this powerful vision to Premiere Classe Paris, capturing hearts and sparking conversations throughout the four-day showcase.
Rooted in the values of People, Planet, and Prosperity, PURA’s pieces turned discarded materials like ghost nets, masks, and cigarette butts into meaningful, high-value jewelry.
The brand’s mission and innovation drew tremendous interest from buyers and collaborators alike, leaving everyone who visited the booth with a new perspective on how art, fashion, and responsibility can coexist beautifully.
co.id .pong
In collaboration with .paris
paris